Responsibilities

• Own product positioning and messaging: Develop clear, differentiated positioning for Steadily’s insurance products across landlord, agent, and partner audiences. Translate complex insurance products into simple value propositions by audience, use case, and channel.
• Lead GTM planning for product launches: Build go-to-market plans for new insurance products, including audience definition, messaging, launch strategy, channel inputs, campaign needs, and success metrics. Partner cross-functionally with Product, Growth, Lifecycle, Partnerships, Web, Brand, Customer Experience, and Sales to bring launches to market.
• Market to landlords and independent agents: Create product marketing strategies and materials that help landlords and independent insurance agents understand Steadily’s products and why they matter.
• Strengthen B2B partner positioning: Improve how we position and market Steadily’s embedded insurance solutions to PropTech partners, including property managers, marketplaces, lenders, and related platforms. Develop messaging and collateral that support partner-facing campaigns and business development efforts.
• Support sales and partner enablement: Collaborate with Sales and Partnerships on product marketing materials such as product one-pagers, pitch decks, product explainers, partner-facing collateral, competitive messaging, and launch briefs.
• Drive product adoption, cross-sell, and up-sell: Partner with Growth and Lifecycle teams to identify opportunities to expand adoption among existing customers and partners. Develop audience-specific messaging for customers who may benefit from additional Steadily products.
• Bring market insights into product and GTM strategy: Build a deep understanding of our customers, agents, partners, competitors, and market dynamics. Use customer research, frontline feedback, performance data, and competitive insights to inform positioning, messaging, and launch strategy.
• Create scalable GTM systems: Build repeatable processes for product launches, messaging development, internal alignment, and performance tracking so that Steadily can bring products to market with more speed, clarity, and consistency.

Requirements

• 7+ years of experience in product marketing, GTM strategy, partner marketing, insurance, fintech, PropTech, marketplace, or another complex product environment.
• Strong ability to translate complex products into clear, customer-facing messaging.
• Experience launching products across multiple audiences and channels.
• Strong writing, positioning, and storytelling skills.
• Experience developing product positioning, messaging frameworks, launch plans, campaign briefs, pitch decks, one-pagers, and customer- or partner-facing collateral.
• Strong cross-functional collaboration skills across Product, Marketing, Partnerships, Sales, Lifecycle, and Customer Experience.
• Commercial instincts and comfort working close to product adoption, customer expansion, and partner growth.
• Strong customer and market research instincts, including comfort interviewing customers, agents, partners, or internal stakeholders.
• Ability to operate both strategically and hands-on in a fast-moving environment.
• Strong ownership, urgency, and ability to create structure where it does not yet exist.

Preferred

• Experience in insurance, embedded insurance, PropTech, real estate, fintech, or marketplace businesses.
• Experience marketing to independent agents, agencies, channel partners, or B2B platform partners.
• Experience supporting both direct-to-consumer and B2B go-to-market motions.
• Experience with cross-sell, up-sell, lifecycle, or customer expansion campaigns.

Benefits

• Time Off: 3 weeks PTO + 6 federal holidays
• Health Benefits: Medical, dental, vision, life, disability, HSA, FSA
• Retirement: 401(k)
• Perks: Free snacks, team lunches, and a highly collaborative in-office culture
• Location: Austin, TX