Staff Product Marketing Manager - Confluent
IBM
Raleigh, NC (Remote)
$134K/yr - $250K/yrIn-houseFull-timeSenior level5+ years exp.
4 hrs ago
Product Marketing Lead
San Francisco, CA (On-site)
$172K/yr – $200K/yrSenior Level8+ years expFull time
Posted 7 days ago
Job Summary
Own the messaging and go-to-market execution for Quantcast's platform and priority solutions, translating AI, automation, and performance capabilities into credible business outcomes while shaping market narratives across ICPs, segments, and buyer roles.
Job Description
Responsibilities
- Own differentiated positioning, value propositions, messaging architecture and proof-point frameworks across Q+, Quantcast’s platform, AI capabilities and priority solutions.
- Answer the central commercial questions: why choose Quantcast, why now, why over competing DSPs, and what evidence substantiates our claims?
- Translate AI, automation, optimization, measurement and performance capabilities into credible business outcomes for enterprise and mid-market buyers.
- Build consistent but differentiated narratives by ICP segment, vertical, buyer persona and use case; ensure messaging reflects the needs of both managed-service and evolving self-serve motions.
- Partner with Product Leadership to shape GTM strategy from market opportunity and customer problem through audience definition, positioning, launch plan and adoption.
- Own product marketing workstreams for launches, including messaging, differentiation, proof, buyer narratives, field-readiness inputs and cross-functional activation.
- Establish clear launch objectives and post-launch learning loops, using adoption, customer feedback and commercial signals to refine positioning and GTM decisions.
- Work with Integrated Marketing, Revenue and Customer Success to bring product narratives consistently into campaigns, customer engagement and commercial programs.
- Build an actionable competitive intelligence discipline focused on the DSP landscape, alternative buying approaches, market shifts and buyer objections.
- Develop fact-based competitive positioning and source material for battlecards, objection responses and sales plays; partner with Commercial Learning & Content on field-ready production.
Requirements
- 8+ years in Product Marketing within adtech, martech, media platforms or complex B2B technology.
Preferred
- Deep familiarity with programmatic advertising, DSPs, media buying, performance optimization and measurement is strongly preferred; direct adtech platform experience is particularly valuable.
Benefits
- a comprehensive benefits package.
Quantcast
3.3 Glassdoor
Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence, end-to-end workflow simplicity, and future-proof cookieless reach, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth.
Founded in 2006
San Francisco, California, USA
536 employees (21 in marketing)
1% recommend to a friend
1% CEO approval
Salaries
Posted range
$172K/yr – $200K/yr
Taken straight from the job posting.
The middle of this range ($186K) is in line with the median base salary for Product Marketing Lead roles in the United States ($182K).
Product Marketing Lead median pay in the United States
Most pay falls between $150K and $200K. Based on 35 salaries.
Marketing Team
Marketing Team Size
21 (4% of company)
Median Career Experience
18 years
Median Tenure
0.8 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Funding
Total Funding
$65.3M
Last Raise
$8M
Series C
Funding History
- Nov 2011Series C • $8M
- Jan 2010Series C • $31.6M
- Jan 2008Series B • $20M
Traffic Signals
Monthly Visitors
162.6K
Traffic Source Mix
Search
6.1%
Direct
53.5%
Referral
31.8%
Social
3.9%
Paid
2.8%
Headcount Trend
Current headcount: ~536
Links
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