Responsibilities

• Build and scale a competitive intelligence program that systematically monitors consumer trends, competitors, pricing, fees, features, App Store presence, and go-to-market activities.
• Partner with company leadership and cross-functional teams to define product tiering, pricing, packaging, and market positioning for both existing and new offerings.
• Influence company-wide product strategy, positioning and roadmap prioritization by bringing market, customer, and competitive insights into cross-functional decision-making.
• Define and drive positioning, messaging, and promotional strategy for both the Possible platform and individual products, membership tiers, and features based on customer insights and data.
• Own the end-to-end go-to-market strategy for new products and features, from customer insights, positioning, and messaging to launch planning and execution.
• Partner with User Research to drive the right research objectives to make informed product decisions.
• Use customer insights from User Research and quantitative performance data to continuously improve product adoption, retention, and ongoing messaging.

Requirements

• 8+ years of relevant professional experience, with at least 6 years’ dedicated Product Marketing experience.
• Proven track record of driving customer research, competitive intelligence and GTM, end to end (not just coordinating product launches).
• B2C App and/or subscription-business experience (fintech preferred; gaming, health and wellness, or ecommerce also considered).
• Strong messaging and positioning craft. You have previously developed a compelling narrative from scratch, tested it with customers, and translated the results into in-market assets to fuel the work of cross-functional teams.
• Deep experience with product adoption analysis, and the ability to turn qualitative and quantitative insight into strategy and engagement opportunities.
• Comfortable with data, analytics and customer research tools like Sigma, Amplitude, Databricks, and Fullstory or similar.
• Experience gathering and synthesizing audience insights from qualitative and quantitative research, either individually or by partnering closely with the User Research team.
• A track record of partnering with PMs and engineering managers to translate technical terms into clear customer-facing benefits and stories.
• Demonstrated ability to work cross-functionally to drive alignment and set goals across Product, Marketing, and Operations.

Preferred

• B2C consumer fintech app experience, ideally in the lending/credit and/or EWA (earned wage access) industries.
• Past experience as a strategy consultant, Product Manager, or Brand Manager - or comparable experience with high work quality bars.
• Comfortable with data - able to read/adapt SQL queries.
• Payments experience.
• Experience managing, coaching, or mentoring junior team members.

Benefits

• This is a Hybrid position. We work in our centrally located office in downtown Seattle three days a week (Monday, Tuesday, Thursday).
• We also offer significant stock options, full benefits, a bonus plan, commuter benefits, and a very desirable office with free drink and food options.