Responsibilities

• Own key US product marketing outcomes for your area — e.g., awareness, engagement, and adoption — with clear, measurable impact
• Turn company and product strategy into sharp positioning, segmentation, and GTM choices: where we play, who we focus on, and how we win in the US
• Own the end‑to‑end product story and value prop across key touchpoints so we’re clear, differentiated, and believable
• Use market and customer insight (quant, qual, competitive) to evolve our value proposition and influence the roadmap
• Partner with Product and Growth teams on pricing, packaging, and offers where relevant
• Translate the product story into high‑impact web and landing experiences, working with Growth and Design so our site, landing pages, and in‑product surfaces tell a consistent story
• Lead messaging and go‑to‑market for major product and feature launches — from strategy and positioning through planning, execution, and post‑launch read‑outs
• Design integrated GTM plans that connect brand, product, lifecycle, and performance channels
• Design and run programs across in‑app, email, push, SMS, and emerging channels to drive acquisition, activation, engagement, and retention
• Partner with Growth on website and landing experiences — you own the story, messaging hierarchy, and marketing assets
• Work closely with Growth so our lifecycle journeys feel coherent, on‑brand, and right for US customers
• Build a deep understanding of the customer lifecycle, segments, and jobs‑to‑be‑done
• Turn research, data, and competitive signals into crisp segmentation and clear calls on what we say, build, and test next
• Track the US consumer fintech landscape and bring those learnings back into the work
• Define success metrics and guardrails for launches and campaigns
• Design experiments (A/B, multivariate, holdouts) and own the performance story — what happened, why, and what we do next
• Act as the connective tissue across Product, Growth, Analytics, Legal/Compliance, and Ops so strategy, execution, and narrative stay aligned
• Serve as a trusted subject‑matter expert, influencing senior stakeholders with data‑driven recommendations and simple, strong storytelling
• Build narratives, playbooks, and toolkits that make it easy for leaders and teams to tell the story the same way
• Create executive‑ready narratives (decks, one‑pagers, briefings) that clearly connect product, customer, and business impact