Product Marketing Lead

Responsibilities

• High Impact: Partner closely with the broader F&S team and ProdDev leads to identify and solve analytical problems that delight the user, drive the product roadmap and impact underlying KPIs
• Insight discovery : Deliver data insights and drive for adoption through tools (e.g. dashboards, self-serve reporting), memos and presentations. Additionally, analyze data to identify trends, discrepancies, and opportunities to improve the product ecosystem. Provide actionable recommendations and insights to senior management to facilitate informed decision-making
• Forecasting : Lead a portion of quarterly outlook process for forecasting user growth, neighbor engagement, and overall revenue opportunities for the monetization team. Utilize insights around metric development to inform better decision making and enable increased forecast accuracy
• Performance management support: Assist & present in our weekly performance tracking and management of business operations. Ensure accuracy and timeliness in performance reporting, helping the team meet its short and long-term objectives
• Analytics foundation : Understand the full lifecycle of analytics tooling including conceptual metrics definition, initial coding, automation and optimization, and debugging issues by partnering with our Analytics Engineering group
• Collaboration : Facilitate data ownership and accountability by closely partnering with data science, product, and engineering partners to improve data robustness
• Participate in in-person Nextdoor events such as trainings, off-sites, volunteer days, and team building exercises
• Build in-person relationships with team members and contribute to Nextdoor’s company culture

Requirements

• 2-to-6 years of relevant experience in analytical / strategic roles (e.g. investment banking, consulting, business operations, or analytics at a fast-paced technology company)
• Storytelling: Excellent written and oral communication, including ability to effectively communicate complexity to a diverse group of stakeholders from the associate to C-Suite level
• Deep Dives : Experience formulating, running, and sharing complex analyses that have a strategic business impact such as time series analyses, cohort retention studies, and forecasting. A highly analytical and inquisitive work style with keen attention to detail is critical to success
• Ownership : A curious self-starter who thrives under a high level of ambiguity and autonomy; capable of incorporating larger business context into data questions and product development; drill down into processes but zoom out to a larger view
• Tools: Working knowledge of Python, including common scientific computing packages and data science tools such as numpy, pandas, and scikit-learn. BI / dashboarding experience is useful. We use Looker
• It’s ok if you don’t have all of these requirements; if you think you’d be a good fit for the role, please get in touch with us and include a note/cover letter detailing any additional experiences you’d like to highlight

Preferred

• Advanced degree with a focus on Business, Applied Statistics, Data Science, or similar
• Knowledge of AB testing, from the statistical techniques to interaction effects to delivering the “what’s next” recommendations to ProductDevelopment partners
• Past experience in being or working with the “business partner” in a product group
• Comfort with methods, tools, and packages for statistical modeling and machine learning
• Work experience related to user generated content, social/community-based products, small business advertising, or auction systems
• Experience with NLP/Sentiment analysis or other large text classification models
• Partnership with a qualitative research team to triangulate analytics findings and translate user feedback to quantitative metrics
• Expertise in testing and evaluating the impact of network effects

Benefits

• Rewards
• Compensation, benefits, perks, and recognition programs at Nextdoor come together to create our total rewards package. Compensation will vary depending on your relevant skills, experience, and qualifications.
• The starting salary for this role is expected to range from $135,000 - $175,000 on an annualized basis, or potentially greater in the event that your 'level' of proficiency exceeds the level expected for the role. The salary range will be determined by the candidate’s geographic location.
• We expect to award a meaningful equity grant for this role. With quarterly vesting, your first vest date will take place within 3 months of your start date.
• When it comes to benefits, we have you covered! Nextdoor employees can choose between a variety of health plans, including a 100% covered employee only plan option, and we also provide a OneMedical membership for concierge care.