Product Marketing Lead

Plano, TX (Unknown)

Salary Not AvailableMid Level

Posted 2 weeks ago

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Job Summary

Own product marketing for fintech trading ecosystem by turning platform decisions into trader friendly messaging and launching plans. Drive GTM, enable sales, track adoption, and monitor competition.

Growth/Launch planning: translate roadmap into trader ready launches and cross functional coordination.
Messaging & Enablement: craft positioning, create sales and BD materials, and train teams to discuss features confidently.
Analytics & Competitive Positioning: measure launch impact and stay tuned to prop trading competitors to sharpen next moves.

Job Description

Responsibilities

Own product marketing strategy and execution across our full ecosystem: trading platforms and prop firm programs
Partner directly with Product leadership to understand the roadmap early enough to build real launch plans, not last-minute announcements
Translate technical product decisions (platform integrations, payout structures, drawdown rules, account tiers) into messaging traders actually understand and care about
Own go-to-market for new features and product lines: positioning, messaging, launch timing, and cross-functional coordination with Marketing, Content, and Sales/BD
Build the narrative around what makes our platform different, from execution and payouts to platform integrations
Develop sales and partnership enablement materials so BD and account teams can speak fluently about the product
Track and report on launch performance and adoption, and use it to sharpen the next one
Stay closely tuned to competitor positioning and product marketing across the prop trading space

Requirements

A track record of product marketing in fintech, trading, or a similarly technical/regulated space
Strong ability to translate complex, technical product mechanics into clear, compelling messaging
Comfort partnering closely with Product and Engineering, not just Marketing
Genuine interest in trading, markets, or prop firm culture. You don't need to be a trader, but you should get why this space is exciting
Sharp instincts for what makes a launch land versus fall flat
Comfort with ambiguity and shifting priorities across a small, fast-scaling company
A thrive-in-chaos mindset: you're energized by a small, fast-paced team where the best idea wins, not the loudest title

Preferred

Experience marketing a trading platform or prop firm product specifically
Familiarity with futures trading platform integrations
Experience building sales/BD enablement materials, not just customer-facing content
A track record of launches that measurably moved adoption or revenue