Responsibilities

• Define and lead the product marketing strategy across our portfolio of 2D and 3D design tools
• Develop clear, compelling positioning and messaging that differentiates our products across industries and use cases
• Identify priority audience segments, and growth opportunities across territories
• Translate complex product capabilities into value-driven narratives for creatives and professionals
• Own the strategy to drive Monthly Active Users (MAU) across the product suite
• Partner with Growth, CLM, and Data teams to identify key levers for acquisition, activation, and retention
• Support go-to-market strategies for new features, products, and bundles
• Continuously optimize messaging and campaigns based on performance insights
• Establish the foundations of product marketing, including frameworks, processes, and best practices
• Build scalable workflows for launches and releases, including messaging development, and cross-functional alignment
• Run campaign reporting, scale learnings, and share best practice
• Act as the bridge between Product, Marketing, and the broader organization
• Foster a high-performing and collaborative team environment
• Collaborate closely with: Creative team to bring product stories to life; Data team to inform strategy and measure impact; Customer Lifecycle team to drive engagement and retention; Growth team to scale acquisition and activation efforts; Social Media & Influencer team to foster creators community support and evangelism
• Strengthen and expand relationships with leading device brands and strategic partners
• Ensure our products are effectively positioned within broader creative ecosystems
• Identify co-marketing and partnership opportunities that drive awareness and adoption