Responsibilities

• Product Marketing Strategy & Positioning
• - Define and lead the product marketing strategy across our portfolio of 2D and 3D design tools
• - Develop clear, compelling positioning and messaging that differentiates our products across industries and use cases
• - Identify priority audience segments, and growth opportunities across territories
• - Translate complex product capabilities into value-driven narratives for creatives and professionals
• Product Adoption & Engagement
• - Own the strategy to drive Monthly Active Users (MAU) across the product suite
• - Partner with Growth, CLM, and Data teams to identify key levers for acquisition, activation, and retention
• - Support go-to-market strategies for new features, products, and bundles
• - Continuously optimize messaging and campaigns based on performance insights

Requirements

• Degree in marketing communications or business
• 6–10+ years of experience in product marketing, preferably in SaaS, creative tools, or technology
• Experience in building a PMM function in a high-growth creator/talent led business
• High standards in delivering top-quality work that positively influences customers
• Ability to influence stakeholders through data-driven insights and razor-sharp business priorities
• Strong cross-functional leadership and external stakeholder management
• Superb communication skills, written and verbal; knowledge of multiple languages is a bonus

Benefits

• Job ticket
• Training budget
• Company pension scheme
• Company lunch once a month
• Connection to public transport
• JobBike
• German courses
• Nemetschek Corporate Benefits Program
• Modern equipment, laptops for employees
• Snacks in the office