Responsibilities

• Define and own strategic product positioning, messaging frameworks, and value propositions tailored to segments, regions, and personas
• Drive adoption through sharper product differentiation
• Drive internal alignment across Sales, Product, and Global Commercial teams
• Build and execute comprehensive GTM strategies for new product launches, feature releases, enhancements, and geographic expansions
• Ensure organizational readiness for launches and releases
• Conduct post-launch analysis to drive product and process optimization
• Design and oversee targeted, multi-channel campaigns aligned to commercial goals and revenue targets
• Lead collaboration with Digital Marketing, Creative, Sales, Global Commercial Managers, and Product Strategy Managers
• Lead the development and evolution of high-impact product marketing content across multiple formats
• Translate complex technical product information into clear, compelling, customer-focused content
• Ensure consistent and effective storytelling throughout the buyer and user journey
• Act as a strategic lead and conduit between internal teams
• Align cross-functional goals, share insights, and drive joint execution
• Improve speed-to-market and operational effectiveness through collaboration
• Gather customer insights and feedback to refine positioning and strategy
• Conduct market, customer, and competitive research to identify opportunities
• Monitor market trends and competitor activity to strengthen product differentiation
• Ensure all product marketing activities reflect customer needs, challenges, and desired outcomes
• Build strong partnerships and collaborate across teams to achieve shared objectives
• Provide and receive constructive feedback to support continuous improvement?note: This item appears as part of Leadership and Collaboration; see original for exact phrasing:

Requirements

• Minimum 8+ years of B2B product marketing experience in a product or solution marketing role
• Proven experience owning product positioning, go-to-market strategy, and sales enablement initiatives
• Demonstrated success developing and leading product launches and marketing campaigns from strategy through execution and measurement
• Strong commercial acumen with the ability to translate customer insights into compelling messaging and business outcomes
• Experience creating sales enablement materials such as pitch decks, playbooks, battlecards, and training content
• Outstanding written and verbal communication skills with the ability to simplify complex technical concepts for a variety of audiences

Preferred

• Experience within the mining technology industry
• Experience marketing complex technology, software, or SaaS solutions
• Knowledge of the Salesforce ecosystem, including Marketing Cloud and Sales Cloud
• Experience leading cross-functional projects involving Product, Sales, Engineering, Marketing, and Customer Success teams