Senior Product Marketing Manager
GameChanger
New York City, NY (Remote)
$140K/yr - $160K/yrIn-houseFull-timeSenior level5+ years exp.
1 day ago
Product Marketing Lead
Salt Lake City, UT (Hybrid)
$64K/yr – $101K/yrSenior Level8+ years exp
Posted 1 month ago
Top 1% of applicants do these two things.
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Job Summary
Own and evolve the go-to-market and messaging for complex B2B products, aligning Sales, Product, and Global Commercial teams around launches, campaigns, and revenue goals.
- Product Positioning: define messaging and value props by segment and region to differentiate offerings.
- Launch & GTM Ownership: build go-to-market plans, ensure readiness, and execute multi-channel campaigns for releases and expansions.
Job Description
Responsibilities
- Define and own strategic product positioning, messaging frameworks, and value propositions tailored to segments, regions, and personas
- Drive adoption through sharper product differentiation
- Drive internal alignment across Sales, Product, and Global Commercial teams
- Build and execute comprehensive GTM strategies for new product launches, feature releases, enhancements, and geographic expansions
- Ensure organizational readiness for launches and releases
- Conduct post-launch analysis to drive product and process optimization
- Design and oversee targeted, multi-channel campaigns aligned to commercial goals and revenue targets
- Lead collaboration with Digital Marketing, Creative, Sales, Global Commercial Managers, and Product Strategy Managers
- Lead the development and evolution of high-impact product marketing content across multiple formats
- Translate complex technical product information into clear, customer-focused content
Requirements
- Minimum 8+ years of B2B product marketing experience in a product or solution marketing role
- Proven experience owning product positioning, go-to-market strategy, and sales enablement initiatives
- Demonstrated success developing and leading product launches and marketing campaigns from strategy through execution and measurement
- Strong commercial acumen with the ability to translate customer insights into compelling messaging and business outcomes
- Experience creating sales enablement materials such as pitch decks, playbooks, battlecards, and training content
- Outstanding written and verbal communication skills with the ability to simplify complex technical concepts for a variety of audiences
- Experience within the mining technology industry
- Experience marketing complex technology, software, or SaaS solutions
- Knowledge of the Salesforce ecosystem, including Marketing Cloud and Sales Cloud
- Experience leading cross-functional projects involving Product, Sales, Engineering, Marketing, and Customer Success teams
Preferred
- Experience within the mining technology industry
- Experience marketing complex technology, software, or SaaS solutions
- Knowledge of the Salesforce ecosystem, including Marketing Cloud and Sales Cloud
- Experience leading cross-functional projects involving Product, Sales, Engineering, Marketing, and Customer Success teams
IMDEX
With more than 600 years of collective geoscience expertise, provided by more than 40 experts, we deliver unparalleled tenure and expertise across the global mining technology industry.At IMDEX, we create technology that efficiently and sustainably unlocks the Earth’s value.We enable you to safely find, define, and mine orebodies with precision and at speed.Partner with us to make smarter decisions for people, assets, and the earth.
