Product Marketing Lead, Home & Property

Bethesda, MD (Hybrid)

$74K/yr – $116K/yrMid Level3+ years expFull time

Posted 8 days ago

Job Description

Responsibilities

  • GTM Execution & Growth Support
  • Maintain clear, up-to-date visibility into Home and Property marketing plans and priorities so the team can move quickly and with confidence
  • Support execution that stays aligned to defined growth segments and markets
  • Help teams move faster by catching errors and reducing rework before they cause delays
  • Support budget tracking and reporting for the Home and Property marketing budget, working in partnership with the team and Operations on monthly reconciliation
  • Partner with Marketing Analytics to translate data, dashboards, and test results into clear channel and lifecycle recommendations for the team
  • Proactively surface performance learnings and trends from existing dashboards and tools to influence planning and prioritization
  • Maintain clean, accessible documentation and reporting inputs so tool outputs can be trusted and reused
  • Support tech-enabled workflows (intake, approvals, tagging, QA) that reduce manual effort and speed execution
  • Ensure lifecycle and retention efforts are reflected in calendars and materials

Requirements

  • Experience: 3-5 years in brand/product marketing, marketing coordination, or a related role
  • Data & reporting fluency: Comfortable working with dashboards, reporting tools, and performance data, and translating outputs into clear, actionable inputs for the team
  • Budget support: Experience supporting budget tracking, reconciliation, or reporting in partnership with a marketing or business team
  • Education: Bachelors Degree
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GEICO

GEICO (Government Employees Insurance Company) offers a variety of insurance such as vehicle, property, business, life, umbrella, travel, pet, jewelry and more. The company, which was founded in 1936, is the third-largest auto insurer in the United States and insures vehicles in all 50 states and Washington, D.C. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Visit geico.com to learn more ▪️ Building a Diverse Workforce ▪️We are building a diverse and inclusive workforce. GEICO is dedicated to fostering a workplace where everyone feels valued, respected and supported. Our company is focused on building a diverse workforce through a culture of intentional inclusion. ▪️ Supporting Our Communities ▪️Our commitment to being an engaged and involved corporate citizen is important to us. We work with supportive partners across the country that help us provide resources for people in need. Authenticity and inclusiveness are paramount as we give back to our communities. ▪️GEICO Cares ▪️ Our employees can make a big impact by participating in company-wide social impact programs such as Giving Back Together and FastPitch. They can also volunteer with local and national organizations such as Shoes That Fit, Reading is Fundamental, and more. To learn more, visit GEICO in the Community. GEICO Has Office Locations In: Regional offices: •Buffalo, New York •Dallas, Texas •Fredericksburg, Virginia •Indianapolis, Indiana •Lakeland, Florida •Macon, Georgia •San Diego, California •Tucson, Arizona •Virginia Beach, Virginia •Woodbury, New York Service centers: •Honolulu, Hawaii •Kansas City, Kansas •Iowa City, Iowa Claims centers: •Houston, Texas •Marlton, New Jersey •Seattle, Washington Headquarters Chevy Chase, MD

Founded in 1936
Chevy Chase, Maryland, USA
31K employees (459 in marketing)

Salaries

Posted range

$74K/yr – $116K/yr

Taken straight from the job posting.

See all GEICO salaries

Traffic Signals

Monthly Visitors
13.1M
Traffic Source Mix
Search
31.3%
Direct
62.4%
Referral
4.3%
Social
0.2%
Paid
1.7%

Headcount Trend

Current headcount: ~31K

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Product Marketing Lead, Home & Property

GEICO · Bethesda, MD · Hybrid