Product Marketing Lead at Emergent | San Francisco, CA | $200K/yr – $250K/yr

Emergent

Product Marketing Lead

San Francisco, CA (On-site)

$200K/yr – $250K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own the positioning and messaging for Emergent products, lead launches from kickoff to post-launch analysis, and translate customer insights into compelling cross-channel narratives.

Messaging ownership: unified narrative across web, lifecycle, paid, social, and in-product surfaces.
Go-to-market: quarterback major launches and smaller releases with cross-functional alignment.
Voice of the customer: synthesize interviews and usage patterns to steer product bets and storytelling.

Job Description

Own core messaging and positioning for Emergent products, including the app builder and AI agent platform. Set the narrative that every channel, asset, and team member rallies around.
Run market research and competitive intelligence. Know the landscape better than anyone, and turn that knowledge into sharper positioning and faster product bets.
Quarterback major product launches and smaller feature release cycles. Lead cross-functional GTM from kickoff through post-launch analysis.
Get customer feedback directly from the source through user interviews, qualitative research, and usage pattern analysis. Bring the voice of the customer into every room.
Translate core messaging into segmented channel and journey-level copy that engages and connects with our audiences across web, lifecycle, paid, social, and in-product surfaces.
Partner across teams: work with Product on roadmap and launches, Growth on funnel performance, Brand and Content on creative execution, and Sales on enablement.

8+ years in product marketing at a high-growth tech company, with a track record of owning launches and positioning for products at meaningful scale.
Exceptional writer and verbal communicator. Your copy is clear, punchy, and on-strategy. You can move from a positioning doc to a homepage hero to a launch tweet without losing the thread.
You adopt and apply AI into your daily workflows to 10x your impact and output. You're not curious about AI in the abstract; you ship with it every day.
Insatiable curiosity for the new AI stack. You want to understand how agents work, how entrepreneurs and business owners think, and how to position products that didn’t exist 18 months ago.
Customer-obsessed and data-informed. You start with insight, pressure-test with research, and ship with conviction.
Proven track record of exceptional performance in a fast-paced environment, with the organizational chops to run multiple projects on tight deadlines without dropping balls.
Excellent attention to detail. You sweat the comma, the headline, and the handoff.
Bias for action. You ship, learn, and iterate faster than the market expects.

401(k)
Health, dental, and vision insurance
Unlimited Paid Time Off: take the time you need to recharge and come back refreshed
Flexible Working Hours: work arrangements that fit your life and commitments

Emergent

Emergent is an AI app builder that turns your ideas into monetizable software.We build autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications.Since our public launch, Emergent has reached $100M ARR in 8 months making us the fastest-growing startup in the world. 6M+ users across 190+ countries have built 6M+ applications on Emergent. We've raised $100M from Khosla Ventures, SoftBank, Google, Lightspeed India, Prosus Ventures, Together Fund, and Y Combinator.We're solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by repeat founders, Olympiad medalists, IIT & IIM alumni, and leaders from Google, Amazon, and Dropbox. We're hiring builders who want ownership, speed, and impact at global scale.

221 employees (50 in marketing)

emergent.sh