Responsibilities

• Lead product positioning, messaging, and value proposition development for Diamond Sports offerings
• Develop go-to-market plans aligned with business priorities, target segments, and seasonal moments
• Translate product capabilities into clear, differentiated outcomes for coaches, athletes, and decision-makers
• Partner with Product to incorporate market insights and customer feedback into roadmap discussions
• Drive product launches, feature releases, and seasonal campaigns from concept through execution
• Develop campaign briefs, messaging frameworks, and GTM assets
• Work cross-functionally with Paid Media, DTC, Amazon, and Content teams to bring campaigns to life
• Ensure consistent and effective storytelling across all channels
• Define and improve the buyer and customer journey across Diamond Sports segments
• Partner with Sales and Customer Success to support pipeline conversion and deal velocity

Requirements

• 5–7+ years in product marketing, growth marketing, or commercial marketing roles
• Proven experience: Developing positioning and go-to-market plans
• Executing integrated campaigns hands-on
• Experience with B2B marketing required
• Experience with SaaS or hardware + software products strongly preferred
• Exposure to or interest in DTC/B2C growth models is a plus

Preferred

• Exposure to or interest in DTC/B2C growth models is a plus
• Experience working across multi-channel marketing environments
• Experience collaborating with Sales, Product, and Customer Success teams