Product Marketing Lead

New York City, NY (On-site)

$90K/yr – $150K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own the go-to-market narrative for CreativeX across insights, marketers, media, and content roles; run end-to-end product launches; turn competitive intel into strategy; equip sales with ready-to-use content and ROI storytelling.

  • Positioning and messaging: articulate why CreativeX matters across multi-persona audiences.
  • Launch ownership: manage cross-functional GTM from product collaboration to sales enablement with measurable objectives.
  • Competitive intelligence: build and maintain a program that feeds product and GTM decision making.

Job Description

Responsibilities

  • Own CreativeX's positioning and messaging. You'll define how the market understands CreativeX — not just what the platform does, but why it matters and why now. You'll build messaging frameworks that work across a multi-persona audience: Insights and Analytics teams who care about attribution and opportunities to apply learnings at scale, Marketers and Commercial leaders who care about revenue and growth, Media teams that care about campaign performance, and Content and Creative teams that care about scaling big ideas and delivering effective assets.
  • Drive product launches that deliver growth and discussion. You'll own the launch process end-to-end - from early collaboration with Product and Engineering through to go-to-market execution with Sales and Customer Experience - and drive awareness, pipeline, sales, and adoption. Every launch should have a clear narrative, a measurable objective, and a plan that translates product innovation into commercial success.
  • Build competitive intelligence into a strategic asset. Our market is competitive and shifting fast. You'll develop and maintain a structured competitive intelligence program that gives Product and GTM the tools we need to win and differentiate.
  • Enable growth with content and tools that get used. You'll develop sales enablement content - pitch decks, one-pagers, objection handling guides, ROI frameworks — that accelerate deal velocity and improve win rates. You'll build tight feedback loops with Sales so that enablement stays grounded in what buyers actually ask and care about.
  • Translate technical depth into compelling storytelling. CreativeX's platform is sophisticated — AI-powered creative scoring, quality measurement at scale, deep integrations across the digital media ecosystem. You'll work closely with Product and Engineering to understand what's being built, then translate that into language a CMO and a marketing analyst both find compelling — without losing precision for either.
  • Set a high bar for content quality. Everything PMM produces — a launch blog post, an analyst briefing, a competitive one-pager — should reflect CreativeX's voice: clear, confident, and free of marketing jargon. You'll care about craft.
  • Support partner and co-marketing narratives. As CreativeX's partner ecosystem grows, you'll develop positioning frameworks and co-marketing assets that articulate joint value with technology and platform partners — helping the business show up consistently and compellingly in partner contexts.

Requirements

  • 8–10 years of product marketing / marketing / GTM experience, with meaningful time in startups and technology companies
  • A portfolio that demonstrates high content standards: clear writing, sharp narratives, and storytelling that earns attention in a crowded market
  • Recent ideas and experience using AI to reinvent parts of the GTM and Product Marketing process
  • Instinct for positioning and messaging, with experience building frameworks that hold up across complex, multi-persona audiences and translate into real commercial outcomes
  • Desire to collaborate cross-functionally - you build trust with Product, Sales, Customer Success, and Customers/Prospects - you can drive alignment without needing positional authority
  • Experience supporting an enterprise sales motion for new and existing customers. You understand how to define and iterate a buying process, understand context for the content that’s needed, and can deliver content Sales repeatedly uses
  • Technical curiosity and storytelling skills. You can engage credibly with Product and Engineering on how product works and what’s possible, and know how to communicate value and tell a great story in videos, prototypes, slides, copy, a slack message, notion page, demo, or event
  • A track record in competitive intelligence that gets used. You’ve built battlecards, leveraged internal data, done win/loss analysis, and used insights to sharpen go-to-market strategy.
  • Comfort with ambiguity and uncertainty. You don’t always need to have all the answers up front. You are comfortable figuring things out, failing fast, and sharing what’s working and not working

Preferred

  • Experience in creative technology, adtech, martech, analytics software
  • Experience working on software products used by leading brand and marketing teams at large consumer brands and agencies
  • Familiarity with enterprise marketing orgs
  • Experience with partner or co-marketing programs
  • Experience on teams that successfully built new categories

Benefits

  • 🍎 Fully paid medical, dental, and vision (US) and Private Medical Insurance and Health Cash Plan (UK)
  • ✈️ Generous time off + bank holidays
  • 📚 Education budget to be used for individual learning experiences or grouped with your team for joint learning
  • 🧘 Annual subscription to Calm and Headspace for your mental wellbeing
  • 🎟 Monthly coaching to talk to a trained professional about career goals, relationships, and personal development
  • 💵 Competitive salary and commission plan including stock options, as we believe that everyone should have a stake in the business
  • 🍼 4-month full pay parenting leave for all employees who have been with the company for one (1) year
  • 🪴 Employee contributions to a 401(k) once they have completed their eligibility period
CreativeX logo

CreativeX

4.3 Glassdoor

CreativeX, formerly known as Picasso Labs, powers creative excellence for the world’s most loved brands. By analyzing creative at scale, our technology aims to advance creative expression through the clarity of data. Used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, Google, and more, CreativeX measures and improves creative efficiency, consistency, and effectiveness across all their creative content worldwide.Visit www.creativex.com to learn more or reach out anytime: info@creativex.com.

Founded in 2015
New York, New York, USA
122 employees (13 in marketing)
80% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
29.7K
Traffic Source Mix
Search
47.5%
Direct
40.3%
Referral
7.7%
Social
3%
Paid
1.1%

Headcount Trend

Current headcount: ~125

Marketing Team

Marketing Team Size
6 (5% of company)

Funding

Total Funding
$29.8M
Last Raise
$25M
Series B, 4 years ago

Funding History

  • Jun 2022
    Series B • $25M
  • Nov 2020
    Series A • $3.3M
  • Jan 2020
    Seed

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