Responsibilities

• Lead consumer subscription product marketing across ChatGPT's paid plans, including Go, Plus, and Pro.
• Partner with Product, Pricing, and Growth to define each plan's audience, positioning, value proposition, and priority use cases.
• Identify monetization opportunities across the product launch portfolio, and own integrated campaigns that turn new feature releases into clear reasons to adopt a paid plan or upgrade.
• Translate customer, competitive, market, and behavioral insights into evidence-backed recommendations for pricing, packaging, and product decisions.
• Lead the product marketing strategy and customer story for pricing and plan pages across both ChatGPT.com and OpenAI.com .
• Coordinate pricing and plan changes tied to product launches with Product, Pricing, Growth, User Operations, Web, Design, Research, Data, and other product marketers.
• Develop launch and adoption strategies that make each plan's value clear and help customers understand relevant product changes.
• Own the marketing journey from awareness through understanding, consideration, and trial, giving customers clear reasons to upgrade.
• Partner with Growth and lifecycle teams to develop promotions and customer education that reinforce each plan's value.
• Shape international go-to-market strategies and adapt plan positioning, messaging, and customer education for global markets.

Requirements

• Have led product marketing for consumer subscriptions and have been accountable for quarterly growth and monetization targets, including paid adoption and free-to-paid conversion.
• Bring sound judgment on monetization, pricing, and packaging, and know how to collaborate with Product, Pricing, and Growth on decisions that balance customer value and business needs.
• Can turn customer research, market signals, competitive analysis, and behavioral data into actionable positioning and product recommendations.
• Have built compelling premium positioning and value propositions that clearly communicate why distinct paid plans matter to customers.
• Can lead complex launches and coordinated plan changes across multiple partners, workstreams, and customer-facing surfaces.
• Have partnered effectively with Growth and lifecycle teams on adoption strategies, promotions, and customer education across the marketing journey.
• Bring experience shaping go-to-market strategies for global markets and adapting messaging to relevant customer needs.
• Can communicate clearly with senior stakeholders, explain tradeoffs using evidence, and build alignment without formal authority.
• Are comfortable independently prioritizing ambiguous work, making sound tradeoffs, and developing scalable frameworks for messaging, launches, and plan education.
• Bring rigorous editorial craft, an ability to translate technical and research complexity into accessible customer stories, and a commitment to mentoring peers.