Product Marketing Lead

Responsibilities

• Own positioning and messaging: Define how Comfy talks about itself across Self-hosted ComfyUI, the Dev Platform, Agent and Enterprise, and keep it sharp as the product moves weekly.
• Run launches end to end: Own the launch calendar for model, product and platform releases: the narrative, the assets, the sequencing and the people. Build the playbook so every launch compounds.
• Make the platform one story: Help users see the path from free ComfyUI to Partner Nodes, Cloud, the API and Enterprise, and package each step so it's easy to understand and easy to buy.
• Know the market cold: Track the visual-AI landscape and position Comfy's control-and-craft advantage against prompt-box tools and model platforms. Own competitive comparisons and battlecards.
• Arm sales and community: Give the Enterprise sales team, Forward Deployed Creatives and community team the messaging, pitch narratives, case studies and enablement they need to win.
• Speak to every audience: Creatives and power users, developers building on Comfy, and studio and brand buyers in film, VFX, games and advertising each need their own story. Write all of them.
• Partner on pricing and packaging: Work with product and GTM on how subscriptions, credits and plans are presented so they feel simple and fair.
• Tie the work to outcomes: Measure what each launch and message drives in signups, activation, paid conversion and pipeline, and cut what isn't working.

Requirements

• Have 7+ years in product marketing, including owning launches end to end at a product-led, developer-tools or creator-tools company, with results to show.
• Have built product marketing 0→1 : a positioning framework, a launch process or a PMM function from a blank page.
• Write positioning crisp enough to hold up against a sharp competitive set , and can go from a one-line tagline to a full enterprise narrative.
• Have marketed to both individual users and enterprise buyers , ideally with usage-based or credit-based pricing.
• Stay hands-on : you'd rather ship the message and the asset than manage a process around it.
• Are data-literate and read adoption, activation and conversion funnels yourself.
• Operate from first principles with high agency and low ego.
• Are SF-based or willing to relocate to join our in-person team.

Preferred

• Marketed an open-source or open-core product, and know how to grow a business without losing the community.
• Experience in the creative industry : film and TV, VFX, animation, games, advertising or agencies.
• Launched AI or developer platform products (APIs, agents, model platforms).
• Used Comfy or have real familiarity with AI creative tools.

Benefits

• Relocation support for SF
• Plus benefits and relocation support for SF.