Responsibilities

• Own the ChatGPT Work product marketing strategy: Define the audience, market opportunity, positioning, competitive strategy, and go-to-market priorities across professional users, teams, and enterprise customers.
• Build a clear and differentiated product narrative: Explain what ChatGPT Work enables, when to use it, how it differs from a traditional chat experience, and how it complements Codex and other OpenAI products.
• Lead the portfolio across launches and sustained adoption: Set priorities for major product moments while ensuring that customer education, activation, recurring usage, and ongoing demand do not disappear between launches.
• Translate product capabilities into useful customer workflows: Turn advances across web, desktop, mobile, connected tools, and AI-assisted work into concrete examples, demos, stories, and programs that show how people complete real work.
• Drive adoption from first useful task to team-wide usage: Partner with Product, Growth, Lifecycle, Customer Education, and Sales to improve discovery, activation, repeat workflows, team adoption, and expansion.
• Shape the product through customer and market insight: Bring customer research, usage data, field feedback, competitive intelligence, and observed workflow barriers into product, packaging, and go-to-market decisions.
• Build enterprise confidence and field readiness: Work with the administrator and governance PMM, buyer-focused marketers, and customer-facing teams to connect user value with deployment requirements, customer proof, executive buy-in, and a credible enterprise story.
• Lead cross-functional decisions and raise the quality bar: Align Product, Engineering, Growth, Creative, Comms, Sales, and Marketing around shared priorities; coach product marketers; and make clear choices about what matters most.
• Measure whether the work is changing customer behavior: Define success using meaningful indicators such as qualified adoption, activation, repeat usage, retention, team penetration, customer preference, and business impact.

Requirements

• 12+ years of experience in product marketing, product strategy, or closely related go-to-market leadership roles, including ownership of a complex software, platform, or AI product.
• A strong track record of defining product and category strategy, not just executing launches or producing marketing assets.
• Experience bringing products to market across both self-serve and enterprise motions, with an understanding of how individual usage grows into team adoption and organizational standardization.
• Exceptional positioning, writing, and storytelling skills, with the ability to make sophisticated technology concrete and relevant to professional users and executive buyers.
• Demonstrated success working closely with Product and Engineering to shape priorities, clarify tradeoffs, and turn customer insight into better product and go-to-market decisions.
• Experience leading through influence, developing other product marketers, and earning trust with senior cross-functional stakeholders in a fast-moving environment.
• Strong analytical judgment and experience connecting product marketing programs to adoption, retention, expansion, or other meaningful business outcomes.
• A practical understanding of how knowledge workers use AI across functions such as operations, finance, marketing, sales, legal, or strategy.
• High standards for craft, intellectual honesty, customer empathy, and clear communication in environments where products and market conditions change quickly.
• Genuine curiosity about AI and hands-on experience using modern AI products to improve how work gets done.