Product Marketing Lead

Responsibilities

• Own positioning and messaging for the Event Experience OS. Translate new agentic capabilities into clear, provable value for enterprise event leaders, and keep the story consistent from the website to the last call before signature.
• Run launches end to end. Partner with Product on what we build and why, then own the go-to-market: narrative, pricing and packaging input, launch plan, field readiness, and customer communication.
• Help us win competitive deals. Own competitive intelligence against legacy event management platforms and newer point solutions. Build battlecards, landmine questions, and objection handling that reps actually use, and run win/loss analysis to sharpen them.
• Equip the field. Build the pitch narrative, demo storylines, one-pagers, and RFP content. Partner with Sales and Solutions leadership to train the team and make sure every new capability is sold, not just shipped.
• Lead analyst relations day to day. Own our Forrester and Gartner relationships, evaluation submissions, and briefings, plus our presence on peer review sites like G2, TrustRadius, Capterra, and Gartner Peer Insights.
• Turn customers into proof. Work with Account Management to build case studies, reference programs, and the metrics that make our claims specific.
• Drive adoption. Partner with Account Management to get existing customers using what we ship, through release communications, programs, and content for executive business reviews.
• Own the context layer. Our messaging, product, and competitive knowledge powers the Claude Skills our teams use to write, sell, and support. You'll keep that source of truth current and use AI to automate your own GTM workflows.

Requirements

• 5+ years of product marketing in B2B SaaS selling to mid-market and enterprise buyers, including time as the lead or sole product marketer.
• An AI-native way of working. You've used AI agents, ideally Claude, to automate real GTM workflows, and you can show us what you built.
• A track record of positioning complex platforms for both business and technical buyers, and of winning against an entrenched incumbent.
• Strong sales enablement instincts. You build narratives and assets that get used in the field, and you know how to check that they do.
• Hands-on experience with analyst relations, ideally including a Forrester Wave or Gartner Magic Quadrant evaluation.
• Excellent writing. You make complicated things simple without making them generic.
• Comfort building without a big team around you: you set your own priorities, move fast, and ship.

Preferred

• Hands-on experience with Claude Cowork, Claude Skills, or similar agentic tools in your day-to-day work.
• Experience in event technology, martech, or another platform sold to marketing teams.
• Experience marketing agentic or AI-first products to enterprise buyers.
• Experience with a three-sided value story (in our case, organizers, attendees, and sponsors).
• Fluency with Salesforce, HubSpot, and Gong, and comfort pulling your own data from them.

Benefits

• comprehensive insurance options with employer premium coverage. Other benefits include a 401(k) plan with employer matching, an equity program, paid parental leave, and sabbatical leave on milestone anniversaries (BizzaBirthdays).