Responsibilities

• Build and own the prospective member messaging framework — the canonical source of product claims, proof points, and positioning across all acquisition channels.
• Own and iterate the content strategy for acquisition to ensure Neko’s proposition is clear and compelling at every entry point.
• Build a library of acquisition assets and channel-specific copy adapted to different member personnas.
• Partner with brand and social on awareness campaigns — providing positioning inputs, copy review, and post-campaign analysis.
• Develop robust research and reporting to enable continuous learning and improvement across the PMM function.
• Embed Medical/Legal/Regulatory review into all workflows, ensuring clinical accuracy and compliance before anything is published.

Requirements

• 5-7 years in product marketing or lifecycle marketing — ideally in consumer technology, healthtech, or a subscription/membership business.
• Genuine interest in the future of healthcare and the ability to move seamlessly between technical, medical, and consumer industry topics.
• Experience working in close collaboration with product teams.
• Track record of developing and owning messaging frameworks — not just supporting them.
• Familiarity with organic and paid acquisition channels, including how content and positioning interact across search and digital.
• Strong writer who can collaborate effectively with a copywriter to make clinical or technical information feel clear, actionable, and human for a general audience.
• AI tool fluency is essential.

Preferred

• Experience working within regulated or claim-sensitive environments is a plus (pharma, medtech, financial services).
• Familiarity with the US market preferred.