Responsibilities

• Help develop and support brand and product positioning and messaging informed by user research, market insight, and product understanding.
• Coordinate tactical execution of specific product marketing campaigns.
• Work closely with a range of cross-functional stakeholders across product, growth, merchandising, PR, and design to develop go-to-market strategy plans and help execute launches of new products and services.
• Work with the broader marketing team to support product-focused feature launch campaigns that span web, community, social, email, ads, and other marketing channels.
• Research and report on key consumer, competitor and industry insights that can help inform brand strategy and the evolving product and marketing roadmaps.

Requirements

• Pursuing a degree in Marketing, Business, Advertising, or similar.
• Passionate about product marketing, the customer, and end to end customer experiences.
• Very strong written and verbal communication skills.
• Outstanding project management and time management skills, with excellent follow-through.
• Strong interpersonal skills with the ability to collaborate and work across different functions (product, analytics, tech and marketing/creative teams).
• Analytical comfort, desire to dig into charts and survey results to uncover actionable insights.
• Intellectual curiosity, proactive learner who is eager to understand the “why” and solve problems.
• Demonstrated ability to work independently and autonomously.

Preferred

• Experience working for a marketplace company or company with a subscription model is a plus.