Product Marketing Intern at ATPCO | Herndon, VA

ATPCO

Product Marketing Intern

Herndon, VA (Remote)

Salary Not AvailableIntern/New GradInternship

Posted 6 months ago

Job Summary

Drive GTM planning and AI-driven marketing support for airline industry-focused product marketing efforts.

Assist in developing GTM processes and documentation across the product portfolio.
Apply AI tools to automate marketing tasks and persona research.
Support airline industry insights and cross-functional collaboration for messaging and campaigns.

Job Description

Responsibilities

GTM Process Development & Optimization: Support the development and execution of GTM plans, ensuring alignment with product marketing goals and timelines. Leverage tools like Asana, Airtable, Confluence, Miro, and Jira to streamline GTM workflows and documentation. Build templates and frameworks to standardize GTM planning across the product portfolio.
AI-Powered Automation: Use AI tools and automation platforms (e.g., Chat GPT, Make/Power Automate) to enhance GTM processes, such as persona building, competitive analysis, and customer segmentation. Explore opportunities to automate repetitive tasks, freeing up time for strategic initiatives.
Persona Development & Customer Insights: Assist in creating and refining buyer and user personas to guide GTM strategies. Conduct market research to uncover customer needs, industry trends, and competitive benchmarks.
Marketing Strategy Support: Collaborate with product, sales, and marketing teams to develop key GTM deliverables, including messaging frameworks, positioning, battle cards for sales and more. Track and measure the effectiveness of GTM activities, providing recommendations for continuous improvement.
Airline Industry Focus: Research and analyze trends, technologies, and dynamics within the airline and travel sectors to inform GTM strategies. Help align GTM efforts with the unique needs of airline industry stakeholders.

Requirements

Currently pursuing or recently completed a degree in Marketing, Business, Data Science, or a related field
Proficiency with AI tools and automation technologies, with a track record of applying them to marketing processes
Experience with GTM planning, customer research, or marketing frameworks is a plus
Familiarity with tools such as Asana, Airtable, Confluence, Miro, Jira, or Make/Power Automate is highly preferred

Preferred

Experience in the airline or travel industry is a plus
Experience with GTM planning, customer research, or marketing frameworks is a plus
Familiarity with tools such as Asana, Airtable, Confluence, Miro, Jira, or Make/Power Automate is highly preferred
Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
Self-starter with a proactive mindset and a passion for process improvement

Benefits

Remote-First Culture – Flexibility to work from home in your country of hire
Inclusive, Collaborative Culture– Be seen, heard, and valued
401(k) with Generous Employer Match– Invest in your future
Comprehensive Benefits– Medical, Dental and Vision
Our remote-first culture rooted in trust, transparency, and belonging
Our supportive policies promote work-life balance through flexible work arrangements

ATPCO

3.9 Glassdoor

ATPCO is the foundation of modern airline retailing, driving industry-wide adoption of customized offers for airlines. Dedicated to the success of the airline industry, ATPCO develops innovative solutions that anticipate future marketplace needs while supporting the ecosystem transformation required to get there. Currently, 440+ airlines and 200+ channels access our pricing and retailing content worldwide.

Founded in 1965

Herndon, Virginia, USA

www.atpco.net/about

81% recommend to a friend

93% CEO approval