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Head of Product Marketing
PolyAI
Kansas, USA (Remote)
$344K/yr - $452K/yrIn-houseFull-timeDirector/executive8+ years exp.
14 hrs ago
Product Marketing Intern
Herndon, VA (Remote)
Salary Not AvailableIntern/New GradInternship
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive GTM planning and AI-driven marketing support for airline industry-focused product marketing efforts.
- Assist in developing GTM processes and documentation across the product portfolio.
- Apply AI tools to automate marketing tasks and persona research.
- Support airline industry insights and cross-functional collaboration for messaging and campaigns.
Job Description
Responsibilities
- GTM Process Development & Optimization: Support the development and execution of GTM plans, ensuring alignment with product marketing goals and timelines. Leverage tools like Asana, Airtable, Confluence, Miro, and Jira to streamline GTM workflows and documentation. Build templates and frameworks to standardize GTM planning across the product portfolio.
- AI-Powered Automation: Use AI tools and automation platforms (e.g., Chat GPT, Make/Power Automate) to enhance GTM processes, such as persona building, competitive analysis, and customer segmentation. Explore opportunities to automate repetitive tasks, freeing up time for strategic initiatives.
- Persona Development & Customer Insights: Assist in creating and refining buyer and user personas to guide GTM strategies. Conduct market research to uncover customer needs, industry trends, and competitive benchmarks.
- Marketing Strategy Support: Collaborate with product, sales, and marketing teams to develop key GTM deliverables, including messaging frameworks, positioning, battle cards for sales and more. Track and measure the effectiveness of GTM activities, providing recommendations for continuous improvement.
- Airline Industry Focus: Research and analyze trends, technologies, and dynamics within the airline and travel sectors to inform GTM strategies. Help align GTM efforts with the unique needs of airline industry stakeholders.
Requirements
- Currently pursuing or recently completed a degree in Marketing, Business, Data Science, or a related field
- Proficiency with AI tools and automation technologies, with a track record of applying them to marketing processes
- Experience with GTM planning, customer research, or marketing frameworks is a plus
- Familiarity with tools such as Asana, Airtable, Confluence, Miro, Jira, or Make/Power Automate is highly preferred
Preferred
- Experience in the airline or travel industry is a plus
- Experience with GTM planning, customer research, or marketing frameworks is a plus
- Familiarity with tools such as Asana, Airtable, Confluence, Miro, Jira, or Make/Power Automate is highly preferred
- Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
- Self-starter with a proactive mindset and a passion for process improvement
Benefits
- Remote-First Culture – Flexibility to work from home in your country of hire
- Inclusive, Collaborative Culture– Be seen, heard, and valued
- 401(k) with Generous Employer Match– Invest in your future
- Comprehensive Benefits– Medical, Dental and Vision
- Our remote-first culture rooted in trust, transparency, and belonging
- Our supportive policies promote work-life balance through flexible work arrangements
ATPCO
3.9 Glassdoor
ATPCO is the foundation of modern airline retailing, driving industry-wide adoption of customized offers for airlines. Dedicated to the success of the airline industry, ATPCO develops innovative solutions that anticipate future marketplace needs while supporting the ecosystem transformation required to get there. Currently, 440+ airlines and 200+ channels access our pricing and retailing content worldwide.
Traffic Signals
Monthly Google Ads Budget
$626
Marketing Team
Median Career Experience
16 years
Median Tenure
4.3 years
