Responsibilities

• GTM Campaign Execution & Optimization: - Support the development and execution of GTM plans, ensuring alignment with product marketing goals and timelines. - Leverage tools like Asana, Airtable, Confluence, Miro, and Aha to streamline GTM workflows and documentation. - Work within templates and frameworks to standardize GTM planning across the product portfolio.
• AI-Powered Automation: - Use AI tools and automation platforms (e.g., Chat GPT, Microsoft Copilot, Claude) to enhance GTM processes, such as persona building, competitive analysis, and customer segmentation. - Explore opportunities to automate repetitive tasks, freeing up time for strategic initiatives.
• Marketing Strategy Support: - Collaborate with product, sales, and marketing teams to develop key GTM deliverables, including messaging, positioning, battle cards for sales and more. - Track and measure the effectiveness of GTM activities, providing recommendations for continuous improvement.
• Airline Industry Focus: - Research and analyze trends, technologies, and dynamics within the airline and travel sectors to inform GTM strategies. - Help align GTM efforts with the unique needs of airline industry stakeholders.