Product Marketing Director, Wireless at Synaptics Incorporated | Austin, TX | $172K/yr – $272K/yr

Synaptics Incorporated

Product Marketing Director, Wireless

Austin, TX (On-site)

$172K/yr – $272K/yrDirector/Executive15+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the wireless connectivity revenue engine with regional forecasting, GTM and design-win motions, and a growing opportunity funnel across customers and partners.

Own revenue growth and regional forecasting for wireless connectivity, aligning GTM and design-win programs with the funnel and profitability.
Steer voice of the customer across engineering, product, sales, and operations to uncover needs and shape future offerings.
Expand market opportunities through strategic partnerships and market-entry plans while managing a global footprint and cross-functional execution.

Job Description

Responsibilities

Own driving revenue for wireless connectivity business including regional forecast
Drive GTM, customer engagement, design in and design win activities, and grow the wireless funnel for ECCD
Expand the opportunity funnel for the wireless connectivity business by identifying and pursuing key market opportunities
Develop and nurture relationships with target customers, partners, and third parties to drive business growth
Analyze the existing product portfolio and bring up future products for the customers under management to plan for the next generation products
Partner with a diverse team of engineers, product managers, sales, and operations professionals to support seamless product development, launch, post-launch support, and product cost optimization
Lead efforts to uncover and meet customer needs, serving as the voice of the customer within Synaptics
Drive customer engagements to develop, negotiate, and close new business opportunities
Execute initiatives to increase market share and profitability for Synaptics' Wireless Business
Identify strategic partnerships and new market opportunities, building business cases to support entry and expansion

Requirements

Bachelor’s (MBA or advanced degree preferred) degree in Engineering, Business, or a related field or equivalent
15+ years of experience in product marketing, business development, preferably in the semiconductor or technology industry
Proven track record of driving revenue growth and managing complex product portfolios
Exposure to working in a global environment managing product marketing activities with internal teams and markets in all regions especially the Asia Pacific region
Proven marketing expertise with experience defining and successfully launching innovative products
Demonstrated track record of analyzing market trends, identifying opportunities, and developing plans that are executable
Demonstrated strong negotiation skills with a history of managing complex engagements
Demonstrated ability to think strategically and execute operationally
Domestic and International travel up to 50% required

Preferred

MBA or advanced degree preferred
BT/Wi-Fi/UWB preferred

Benefits

This position is also eligible for a discretionary annual performance bonus, equity, and other benefits.

Synaptics Incorporated

3.2 Glassdoor

Synaptics (Nasdaq: SYNA) is changing the way humans engage with connected devices and data, engineering exceptional experiences throughout the home, at work, in the car and on the go. Synaptics is the partner of choice for the world’s most innovative intelligent system providers who are integrating multiple experiential technologies into platforms that make our digital lives more productive, insightful, secure and enjoyable. These customers are combining Synaptics’ differentiated technologies in touch, display and biometrics with a new generation of advanced connectivity and AI-enhanced video, vision, audio, speech and security processing.

Founded in 1986

San Jose, California, USA

2.1K employees (97 in marketing)

www.synaptics.com

52% recommend to a friend

49% CEO approval