Responsibilities

• AI Product Positioning & Messaging - Lead positioning for AI-driven capabilities across predictive audience modeling, intelligent curation, creative optimization, automation, and AI-powered planning and measurement. - Translate technical capabilities into clear business value. - Develop differentiated messaging versus legacy platforms and point solutions.
• AI GTM Strategy & Launch Leadership - Own end-to-end GTM for AI-led launches. - Define ICP, use cases, buyer personas, and packaging strategy. - Align launches to quarterly pipeline goals across regions.
• Revenue Alignment & Pipeline Impact - Partner with ABM and Demand Gen to ensure messaging supports in-market and out-market campaigns. - Align messaging to account journey stages. - Build enablement materials that support high-value, complex deals.
• Sales Enablement for Intelligent Solutions - Develop narratives that demonstrate how AI reduces waste, improves performance, and accelerates activation. - Build competitive battlecards. - Integrate AI positioning into enterprise sales motions.
• Thought Leadership in AI-Driven Advertising - Shape POV on how AI is transforming media buying, CTV monetization, retail media, and creative performance. - Develop content optimized for AI-influenced search and buyer behavior.
• Cross-Functional Intelligence Layer - Act as connective tissue between Product, Engineering, Sales, ABM, and MOPs. - Help operationalize account intelligence within marketing and sales workflows.

Requirements

• 8–12+ years in Product Marketing within AdTech, MarTech, AI SaaS, or media platforms.
• Experience marketing machine learning, automation, or predictive modeling products.
• Strong technical fluency with ability to translate complexity.
• Experience supporting enterprise sales cycles.
• Proven track record launching complex AI-driven solutions.

Benefits

• Medical, Dental & Vision Plans
• Flexible PTO
• 401k w/ employer match
• Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment).