Product Marketing Director

Responsibilities

• Key Responsibilities1. Product Marketing Strategy and Leadership\n\nDevelop and implement comprehensive product marketing strategies aligned with organizational objectives, product roadmaps, revenue targets, and long-term growth plans.\nEstablish product marketing priorities, strategic initiatives, performance targets, and measurable business outcomes.\nDefine product value propositions, positioning statements, messaging frameworks, and competitive differentiators.\nTranslate product features and technical capabilities into clear, compelling benefits for target customers.\nPartner with executive leadership and product management teams to align marketing initiatives with business strategy.\nIdentify new market opportunities, customer segments, and potential product expansion areas.\nLead and mentor product marketing professionals while promoting collaboration, accountability, and continuous improvement.\n\n2. Market Research and Competitive Intelligence\n\nConduct market research to understand industry trends, customer needs, purchasing behavior, market demand, and emerging opportunities.\nAnalyze competitor products, pricing models, positioning strategies, marketing campaigns, and market performance.\nDevelop customer personas, segmentation frameworks, and ideal customer profiles to support targeted marketing activities.\nGather insights through customer interviews, surveys, win-loss analysis, sales feedback, and market intelligence reports.\nMonitor industry developments, technological advancements, and changes in customer expectations.\nTranslate research findings into actionable recommendations for product development, marketing strategy, and business planning.\nProvide leadership with competitive intelligence that supports strategic decision-making and market differentiation.\n\n3. Go-to-Market Strategy and Product Launches\n\nLead the development and execution of go-to-market strategies for new products, product enhancements, and service offerings.\nCoordinate product launch planning across marketing, sales, product management, communications, and customer success teams.\nEstablish launch objectives, target audiences, messaging, channel strategies, campaign timelines, and performance metrics.\nDevelop launch materials, including product briefs, sales presentations, product demonstrations, website content, and promotional assets.\nEnsure sales and customer-facing teams are prepared to communicate product benefits, features, use cases, and competitive advantages.\nMonitor launch performance, collect stakeholder feedback, and recommend improvements to future product releases.\nManage launch risks, dependencies, and timelines to support coordinated and effective market introductions.\n\n4. Product Positioning and Messaging\n\nDevelop differentiated product positioning that clearly communicates customer value and competitive advantages.\nCreate messaging frameworks tailored to customer segments, industries, buyer personas, and stages of the purchasing journey.\nEnsure consistency across product websites, marketing campaigns, sales collateral, presentations, and customer communications.\nCollaborate with content, brand, and communications teams to produce compelling product narratives.\nSimplify complex technical concepts into accessible messaging that resonates with business and technical audiences.\nMaintain product messaging documentation and update materials based on customer feedback, competitive developments, and product changes.\nEnsure that marketing claims are accurate, substantiated, and aligned with approved product capabilities.\n\n5. Demand Generation and Marketing Campaigns\n\nPartner with demand generation and digital marketing teams to develop campaigns that increase product awareness, generate qualified leads, and support revenue growth.\nPlan integrated campaigns across digital channels, email marketing, webinars, industry events, content marketing, social media, and paid advertising.\nDevelop campaign briefs, target audience definitions, messaging strategies, and conversion objectives.\nCollaborate with marketing operations to improve lead qualification, campaign attribution, and customer acquisition processes.\nMonitor campaign performance and optimize activities based on engagement, conversion rates, pipeline contribution, and return on marketing investment.\nSupport account-based marketing initiatives for strategic customers and high-value business segments.\nIdentify opportunities to improve customer acquisition, product adoption, and expansion revenue.\n\n6. Sales Enablement and Customer Engagement\n\nDevelop sales enablement resources, including product presentations, competitive battlecards, case studies, solution briefs, FAQs, and objection-handling guides.\nTrain sales and business development teams on product positioning, target customers, differentiators, and value propositions.\nCollaborate with sales leadership to improve sales messaging and strengthen the effectiveness of customer conversations.\nProvide customer-facing teams with relevant market insights, product updates, and competitive intelligence.\nSupport customer demonstrations, industry presentations, and strategic sales opportunities when required.\nGather feedback from sales teams and customers to identify recurring objections, unmet needs, and opportunities for improved messaging.\nEstablish processes for maintaining accurate, accessible, and up-to-date sales enablement materials.\n\n7. Product Lifecycle and Cross-Functional Collaboration\n\nWork closely with product management to incorporate customer insights and market research into product roadmaps and prioritization decisions.\nCollaborate with engineering and technical teams to understand product capabilities, technical requirements, release schedules, and limitations.\nPartner with customer success teams to support onboarding, product adoption, retention, and expansion initiatives.\nCoordinate with marketing communications and brand teams to ensure consistent product storytelling.\nParticipate in product planning meetings, roadmap reviews, launch readiness assessments, and strategic business reviews.\nMonitor product performance throughout its lifecycle and recommend improvements to positioning, packaging, and marketing investment.\nSupport cross-functional decision-making by presenting market evidence, customer insights, and performance data.\n\n8. Pricing, Packaging, and Revenue Growth\n\nSupport the development of product pricing, packaging, and commercialization strategies based on market research and customer value.\nAnalyze competitor pricing, customer willingness to pay, market demand, and perceived product differentiation.\nCollaborate with finance, sales, and product management teams to evaluate pricing opportunities and revenue implications.\nRecommend strategies for product bundles, service tiers, promotional offers, and market-specific positioning.\nMonitor the performance of pricing and packaging initiatives and recommend adjustments based on market response.\nIdentify opportunities to increase customer lifetime value, improve conversion rates, and expand product adoption.\n\n9. Marketing Analytics and Performance Reporting\n\nEstablish key performance indicators (KPIs) to measure product marketing effectiveness and business impact.\nMonitor product awareness, campaign engagement, lead generation, conversion rates, pipeline contribution, customer acquisition cost, and product adoption.\nDevelop dashboards, reports, and executive presentations that communicate marketing performance and strategic insights.\nUse marketing analytics, customer feedback, and revenue data to identify improvement opportunities.\nEvaluate the effectiveness of product launches, messaging initiatives, and sales enablement programs.\nRecommend data-driven adjustments to marketing strategy, resource allocation, and campaign execution.\nCommunicate progress, risks, and recommendations to senior leadership and relevant stakeholders.

Requirements

• Required Qualifications and Skills\nBachelor's degree in Marketing, Business Administration, Communications, Economics, or a related field.\nTypically, 2–12 years of relevant experience in product marketing, go-to-market strategy, B2B marketing, product management, or a related discipline.\nAt least 3–5 years of experience in a product marketing leadership or senior management role.\nDemonstrated success developing product positioning, marketing strategies, and product launch plans.\nStrong understanding of market research, competitive analysis, customer segmentation, and buyer behavior.\nExperience with sales enablement, demand generation, integrated marketing campaigns, and marketing analytics.\nExcellent written and verbal communication, presentation, leadership, and stakeholder management skills.\nStrong analytical capabilities and the ability to translate complex information into actionable business recommendations.\nProficiency with CRM, marketing automation, analytics, and project management platforms.\nAbility to manage multiple priorities and lead cross-functional initiatives in a dynamic business environment.

Preferred

• Preferred Qualifications\nMaster's degree in Marketing, Business Administration, or a related field.\nExperience marketing technology products, SaaS solutions, enterprise software, digital services, or complex B2B offerings.\nFamiliarity with CRM and marketing platforms such as Salesforce, HubSpot, or equivalent systems.\nExperience with product analytics, customer research tools, campaign attribution, and competitive intelligence platforms.\nKnowledge of Agile product development, product lifecycle management, and customer-centric marketing methodologies.\nExperience developing marketing strategies for enterprise customers, technical audiences, or multiple industry verticals.

Benefits

• Benefits:\n401(k)\n401(k) 3% Match\nCaregiver leave\nDental insurance\nEmployee assistance program\nFlexible schedule\nFlexible spending account\nHealth insurance\nHealth savings account\nLife insurance\nPaid parental leave\nParental leave\nProfessional development assistance\nRelocation assistance\nRetirement plan\nVision insurance\n People with a criminal record are encouraged to apply