Responsibilities

• At Salesforce, our Product Marketers craft sharp product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content and activations that move people to act.
• Become the AI agent adoption expert for stakeholders across product, marketing, and distribution for Agentforce Service
• Develop effective internal and external facing adoption materials (demos, step-by-step guides, sales plays, competitive battle cards, FAQs, etc.), making it easy for audiences of all maturity levels to take the next steps in their agent adoption journeys
• Design net new and integrate with existing events programs with added emphasis on getting customers hands-on with AI agents
• Draft compelling customer stories with specific details on how the company overcame common adoption hurdles
• Train account executives and solution engineers to not only deliver demos, but to also guide their customers through agent deployments
• Collaborate closely with Customer Success, Forward Deployed Engineers, Sales Programs, external Partners and other adoption focused teams to ensure programs are complementary and cohesive
• Leverage your research and findings with customers to inform product messaging and narratives

Requirements

• 8+ years of Product Marketing, Solution Engineering, or technology implementation experience
• Expertise in Salesforce products and/or other customer service AI agent products
• Hands-on experience building a range of marketing assets, including sales enablement materials, pitch decks, demo videos, guides, and event content.
• Ability to confidently pick up and lead new projects even in the face of ambiguity
• Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.
• Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.
• Ability to establish good working relationships with cross-functional teams and align with global stakeholders
• Strong communication skills, both written and verbal
• Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)

Preferred

• Experience marketing or driving adoption of generative AI, autonomous agents, conversational AI, workflow automation, CRM, customer service, or platform technologies.
• Experience creating demo environments, guided product experiences, technical workshops, or practitioner communities.
• Knowledge of AI adoption barriers, responsible AI, trust, governance, change management, and organizational readiness.
• Experience working with global system integrators, independent software vendors, agencies, and other channel partners.