Responsibilities

• Strategy – Drive product marketing direction for SuccessKPI, collaborating closely with Product, Sales and other marketing functions including digital marketing, event marketing, and external consultants.
• Product Roadmap – Partner with the Product organization to help shape product strategy and roadmap priorities based on competitive intelligence and market insights that create current and future market opportunities.
• Market Opportunities – Develop a deep understanding of market trends, customer requirements, usage and buying behaviors, and the partner ecosystem to identify opportunities and drive demand for SuccessKPI solutions.
• Analyst Relations – Lead SuccessKPI’s analyst relations strategy and interactions with key industry analyst firms.
• Category Leadership – Develop market-leading initiatives that differentiate SuccessKPI globally through strategic partnerships (local and global), innovative campaigns, and an insight-led marketing approach.
• Knowledge Creation – Educate the market on SuccessKPI’s technical value through demos, white-papers, workshops, presentations, technical blogs, and other thought leadership assets that drive engagement and visibility.
• Sales Development – Develop product marketing strategies for new prospects and existing customers.
• Product and Go-To-Market Approach – Support and refine go-to-market initiatives in partnership with GTM teams by developing collateral, including case studies, web content, solution briefs, presentations, data sheets, sales playbooks, and whitepapers for global use.
• Sales Enablement – Assist sales with target profiles, training programs, and sales tool kits. Analyze win/loss insights and syndicate best practices across the organization.
• Insight-Led Marketing – Develop and operationalize an insight-led marketing framework that informs content and campaign strategy across the funnel from top-of-funnel engagement through to bottom-of-funnel conversion.

Requirements

• 8+ years of experience in product marketing and related marketing functions within the software industry, preferably within enterprise SAAS.
• 5+ years working in the contact center industry is required
• Ability to understand and articulate complex technical concepts and translate them into compelling, commercial, customer-focused communications
• Data-driven, results-oriented, and experienced in using metrics to inform strategy and decision-making
• Experience presenting product marketing plans and strategic concepts at board level
• Excellent communication skills and the ability to collaborate effectively across diverse teams
• Comfortable presenting to audiences virtually and in-person.
• Proven ability to work independently with minimal supervision.
• Demonstrated experience building credibility with and delivering results for product teams, sales teams and customers
• Outstanding written and verbal communication skills

Benefits

• SuccessKPI is a global company with a deep focus on achieving success through a belief that we are stronger together.
• Weaving our values into everything we do.
• Our employees are always encouraged to be innovators and builders at heart that help shape the future of our organization.
• We believe that offering competitive benefits and perks is nice but helping our employees thrive in today’s ever-changing world is even better!
• You have a voice at SuccessKPI!
• Why work for SuccessKPI :
• - Opportunity to work for an organization that prides itself on offering a diverse and dynamic culture where employees are proud to work
• - Opportunity to work for a fast-growth global company in the rapidly growing analytics space
• - Opportunity for career development and growth opportunities as we grow and scale
• - Opportunity to build industry relationships and work alongside seasoned industry experts
• - Opportunity to work with our leadership team to strategize, collaborate, and solve customer challenges every day