Product Marketing Director (Hybrid)

San Jose, CA (Hybrid)

$217K/yr – $374K/yrDirector/ExecutiveFull time

Posted 4 days ago

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Job Summary

Own the go-to-market for Splunk Enterprise Security, shaping positioning, launches and cross-functional campaigns to accelerate adoption and revenue, while influencing roadmap and differentiation in agentic security operations.

  • Lead GTM for an enterprise security product to drive adoption and pipeline growth
  • Collaborate across product, marketing, and sales to enable launches, campaigns, and messaging

Job Description

Responsibilities

  • Lead the go-to-market strategy for Splunk Enterprise Security, the industry-leading SIEM, driving adoption, pipeline acceleration, thought leadership, and revenue growth. Help shape the narrative that positions Splunk at the forefront of the agentic SOC while translating product capabilities into clear, compelling customer outcomes and use cases. You will partner across product, marketing, and sales teams to build impactful positioning, messaging, campaigns, launches, and sales enablement. Using market insights, customer feedback, competitive intelligence, and your own industry experience, you will help influence roadmap priorities and sharpen Splunk’s differentiation in one of the most important shifts in security operations.

Requirements

  • Bachelors + 15 years of related experience or Masters + 12 years of related experience
  • 10+ years of product marketing experience, including cybersecurity
  • 7+ years of building expertise in security markets, including SIEM, SOC, XDR, threat detection, and incident response, with strong understanding of agentic AI and security operations trends.
  • Experience leading go-to-market strategy and launch execution for enterprise security products or platforms.
  • Demonstrated ability developing product positioning, packaging, field enablement, and campaign materials for enterprise buyers.
  • Experience working across multi-product or cross-portfolio organizations.

Preferred

  • Deep understanding of agentic security operations and SOC transformation trends.
  • Ability to translate complex technical capabilities into clear customer outcomes and differentiated market messaging.
  • Executive presence and experience advising senior leaders on market trends, competitive strategy, and go-to-market priorities.
  • Strong storytelling skills for analysts, sellers, customers, and cross-functional stakeholders.
  • Experience partnering with product management, sales, campaign, and portfolio marketing teams in large, complex environments.

Benefits

  • U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies: 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees; 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco; Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees; Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations); 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next; Additional paid time away may be requested to deal with critical or emergency issues for family members; Optional 10 paid days per full calendar year to volunteer; For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows: .75% of incentive target for each 1% of revenue attainment up to 50% of quota; 1.5% of incentive target for each 1% of attainment between 50% and 75%; 1% of incentive target for each 1% of attainment between 75% and 100%; and Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. The applicable full salary ranges for this position, by specific state, are listed below: New York City Metro Area: $230,100.00 - $374,100.00; Non-Metro New York state& Washington state: $216,500.00 - $337,000.00; * For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. ** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
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Founded in 1984
San Jose, CA, US
95K employees (3,834 in marketing)
82% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
13.2M
Monthly Google Ads Budget
$779.7K
Traffic Source Mix
Search
38.8%
Direct
49.8%
Referral
9.4%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~95.5K

Marketing Team

Marketing Team Size
2,138 (2% of company)
Marketing Roles Posted (Last 30 Days)
20

Funding

Total Funding
$2.5M
Last Raise
$2.5M
Seed, 39 years ago

Funding History

  • Jan 1987
    Seed • $2.5M

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