Responsibilities

• Asset Class / Vehicle Leadership:
• - Leads product marketing direction and prioritization for asset class, product suite, or capability aligned to business unit goals and enterprise marketing priorities.
• - Applies enterprise and content marketing strategies within the context of ETFs to ensure relevance, consistency, and commercial impact.
• - Where needed, serves as the primary coordination lead for asset class-related marketing opportunities, campaigns, and content requests.
• - Partners with content strategy, content creation, content enablement, segment, and client-facing stakeholders to align asset class priorities with broader organizational messaging, business objectives and market opportunities.
• - Recommends priority initiatives, sequencing, and resource allocation in partnership with leadership and cross-functional stakeholders within their asset class/vehicle.
• Product Marketing Content & Positioning:
• - Develops differentiated value propositions, messaging frameworks, and positioning strategies for ETF capabilities and products.
• - Synthesizes complex market dynamics, client requirements, competitive intelligence, and industry trends to determine strategic product focus areas.
• - Identifies and incorporates into messaging the competitive differentiators tailored to specific client segments, distribution channels, and regional markets.

Requirements

• Bachelor’s degree or equivalent combination of education and relevant experience.
• 10+ years of relevant experience in product marketing, investment marketing, asset management, product strategy, investment communications, or related disciplines.

Preferred

• Advanced degree and/or CFA designation preferred.
• Deep understanding of investment products, asset classes, capital markets, and institutional/intermediary client segments.
• Demonstrated experience developing positioning, messaging, and go-to-market approaches for complex investment capabilities.
• Strong executive communication, stakeholder management, and cross-functional leadership skills.
• Proven ability to synthesize complex information and translate it into clear marketing recommendations and direction.
• Experience leading integrated campaigns and collaborating across matrixed organizations.
• Strong commercial orientation and understanding of business strategy, competitive dynamics, and client engagement.
• Experience working directly with investment professionals, portfolio managers, or product management teams.
• Experience leading enterprise or global marketing initiatives across multiple regions and client segments.
• Familiarity with agile prioritization, integrated campaign planning, and content governance models.

Benefits

• Commitment to Diversity, Equity, and Inclusion
• At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all.
• Benefits
• We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources , benefits , and work-life balance so you can thrive in ways that matter to you .
• Featured employee benefits to enrich your life: - Competitive compensation - Annual bonus eligibility - A generous retirement plan - Hybrid work schedule - Health and wellness benefits, including online therapy - Paid time off for vacation, illness, medical appointments, and volunteering days - Family care resources, including fertility and adoption benefits
• Learn more about our benefits.