Product Marketing Director

Responsibilities

• Provide strategic leadership and direction to ensure Marketing, Sales, Process Support Engineering (PSE), and cross-functional teams are aligned with and effectively supporting the organization’s business objectives.
• Partner with business and functional leaders to define requirements for sales and marketing processes, tools, and capabilities, translating business needs into actionable roadmaps.
• Lead complex, highly visible, cross-functional initiatives involving Marketing, Sales, PSE, Business Management, and other key stakeholders.
• Advise General Managers and senior leaders on the effective deployment of resources and capabilities to improve marketing and field effectiveness, efficiency, and business performance.
• Advance competitive analysis capabilities, including the development and adoption of product scorecards, competitive frameworks, and best practices that support strategic decision-making.
• Drive value-based pricing and value-selling strategies in partnership with the Value Capture team, helping teams clearly articulate and capture differentiated customer value.
• Develop and execute strategic business enhancement initiatives as part of the Field Enablement organization.
• Identify opportunities to improve business processes, tools, and operating models, and lead continuous improvement efforts from concept through implementation.
• Apply structured frameworks, first-principles thinking, and data-driven analysis to solve complex business challenges and develop innovative solutions.
• Influence product, business, marketing, and field strategies by translating market, competitive, customer, and business insights into actionable recommendations.

Requirements

• 15+ years of relevant experience in product marketing, business management, commercial strategy, field enablement, sales strategy, or a related discipline.
• Demonstrated expertise in areas such as competitive analysis and score carding, value-based pricing, value selling, product marketing, field enablement, or commercial strategy.
• Exceptional business acumen with the ability to connect strategic initiatives to customer value, competitive differentiation, and measurable business outcomes.
• Demonstrated success leading complex, multidisciplinary projects and influencing stakeholders across organizational and functional boundaries.
• Strong ability to identify, structure, and solve highly complex and ambiguous business problems.
• Experience applying analytical frameworks and first-principles thinking to develop new approaches and solutions.
• Proven ability to influence senior leaders and drive alignment among Marketing, Sales, Business Management, Engineering/PSE, and other cross-functional organizations.
• Strong communication, executive presentation, negotiation, and stakeholder management skills.
• Ability to operate effectively as both a strategic thought leader and an execution-focused business partner.