Responsibilities

• Category Ownership & Growth
• Support assigned product categories under the guidance of senior Product Marketing
• Help track category initiatives, launches, and promotions
• Identify opportunities to improve product conversion, retention, and customer understanding
• Request automations, provide briefs for SMS & emails (copy + creative needs)
• Serve as the primary marketing point of contact for your categories
• Messaging & Positioning
• Develop, update, and maintain product messaging, value props, benefit hierarchies, and messaging
• Own creative brief dev for PDPs, emails, SMS, and ads - ensuring messaging consistency
• Help gather inputs for copywriters, landing page optimization and creation, and creative teams

Requirements

• 2–4 years of experience in product marketing, brand marketing, or growth marketing (D2C preferred)
• Strong copy and messaging instincts with a conversion mindset
• Experience working cross-functionally with product, creative, and growth teams
• Comfort using data and customer feedback to inform decisions
• Highly organized, proactive, and comfortable in a fast-paced environment

Preferred

• Experience in ecommerce, wellness, supplements, or regulated categories
• Familiarity with CRO, A/B testing, and PDP optimization
• Experience supporting product launches or new SKU rollouts