Product Marketing Content Specialist at Shift Technology | Boston, MA

Shift Technology

Product Marketing Content Specialist

Boston, MA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive B2B SaaS insurance content by owning the storytelling roadmap and enabling cross-functional GTM success.

Own the agent storytelling roadmap from idea to published content.
Must-have: 3+ years in B2B SaaS content marketing and data-driven narratives.
Standout: Close collaboration with Product and Field Marketing to unblock GTM teams.

Job Description

Responsibilities

Jump In & Own It: Take proactive ownership of the agent storytelling roadmap, moving from initial ideas to finished content without waiting for direction.
Simplify the Complex: Translate technical AI updates into clear, simple stories that help our customers understand the ROI of their investment.
Communicate with Impact: Develop a dual-track content plan that addresses the specific needs and goals of both IT and business buyers.
Test, Learn, & Scale: Experiment with new content formats—from white papers to social media—and use real feedback to refine our messaging.
Drive Shared Wins: Partner closely with Product and Field Marketing to ensure our GTM teams are unblocked and equipped to win.
Finish What You Start: Follow through on high-impact initiatives like online events and web pages, ensuring they meet measurable business needs.

Requirements

3+ years of experience in B2B SaaS content marketing
Strong writing skills and a passion for creating compelling, data-driven narratives
Collaborative mindset to work with engineers and sales leaders
Experience and logic to navigate the complex needs of the insurance industry
Willingness to learn and adapt, using AI tools and LLMs to scale content while maintaining authentic voice.
Ability to work hours that overlap with US East Coast and Europe

Preferred

Data-driven narrative creation experience
Experience using AI tools and LLMs to scale content
Strong storytelling skills and a passion for compelling narratives

Benefits

Flexible remote and hybrid working options
Competitive Salary and a variable component tied to personal and company performance
Multiple Learning and Development opportunities, including Focus Fridays, a half-day each month to focus on learning and personal growth
Generous PTO and paid holidays
Mental health benefits
2 MAD Days per year (Make A Difference Days for paid volunteering)
Additional benefits may be offered by country, based on your eligibility - ask your recruiter for more information. Intern and Apprentice positions may receive some of these benefits - ask your recruiter for more details.

Shift Technology

3.9 Glassdoor

About Shift TechnologyShift Technology is the trusted AI partner to the world’s leading insurers. The company’s innovative and explainable AI solutions help insurers reduce fraud and risk, streamline claims processes, and enhance customer experiences. By combining deep insurance expertise with cutting-edge technology, Shift delivers significant business impact and ROI.

Founded in 2013

Paris, Île-de-France, FRA

597 employees (17 in marketing)

www.shift-technology.com

75% recommend to a friend

86% CEO approval