Product Marketing Content Specialist at OptiSigns Inc. | Houston, TX

OptiSigns Inc.

Product Marketing Content Specialist

Houston, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

Drive integrated B2B marketing for a tech signage company by owning product messaging, market research, and content across channels.

Own product messaging and content across channels to support campaigns.
Must-have: 2-3+ years in marketing, preferably in tech.
Standout: Cross-functional collaboration with sales, product, and engineering to drive go-to-market initiatives.

Job Description

Responsibilities

Product Mastery: Become an expert in OptiSigns’ products, staying updated on new features, integrations, and industry trends.
Customer & Industry Research: Develop an in-depth understanding of our target markets, customers, and competitors to inform marketing strategies.
Content Creation: Write and produce various marketing materials, including web pages, ad copy, blog articles, social media posts, white papers, and tradeshow collateral.
Collaboration: Work closely with sales, product, and engineering teams to develop product messaging and promotional campaigns.
Campaign Support: Coordinate with the broader marketing team to align content with campaign goals, track performance, and optimize results.
Brand Consistency: Ensure all content maintains a cohesive brand voice and style.
Tradeshow & Event Support: Help plan, coordinate, and attend tradeshows and conferences; oversee booth setup and tear-down, including the ability to lift up to 50 lbs.
Project Management: Manage multiple projects simultaneously, meeting deadlines and prioritizing tasks effectively.
Marketing Analytics: Track key performance metrics (e.g., engagement, conversions) and present insights for continuous improvement.
Community Engagement: Monitor relevant forums, social media channels, and industry events to identify opportunities to showcase our products and thought leadership.

Requirements

Experience: 2-3+ years of experience in marketing, communications, or related roles, preferably in a tech environment.
Writing & Communication: Proven ability to produce clear, persuasive marketing materials.
Analytical & Critical Thinking: Strong research and problem-solving skills, with an eye for market trends and data-driven insights.
Tech Savvy: Comfortable learning new software tools; familiarity with marketing, data analysis tools, AI-based technology.
Organizational Skills: Highly organized with the ability to manage multiple projects and deadlines.
Trade Show Flexibility: Willingness to travel up to once per month for tradeshows; ability to lift up to 50 lbs for setup.
Collaboration: Strong interpersonal skills with the ability to work cross-functionally.
Creativity & Initiative: Eagerness to propose fresh ideas, experiment with new content formats, and pivot strategies as needed.
Preferred Tools: Familiarity with content management systems, marketing automation tools, and design platforms (e.g., HubSpot, Canva, etc.) is a plus.
Note: Other items may be considered but not required.

Nice To Have

Preferred Tools: Familiarity with content management systems, marketing automation tools, and design platforms (e.g., HubSpot, Canva, etc.) is a plus.

Benefits

Career Growth: Thrive in a fast-paced, innovative culture offering ample room for professional development.
Team Environment: Collaborate with passionate colleagues who value creativity, customer focus, and continuous improvement.
Competitive Benefits: Dental, health, and vision insurance, flexible scheduling, paid time off, and more.

OptiSigns Inc.

OptiSigns is the leading digital signage company in North America, with over 30,500 customers in 121 countries using their hardware and software to display signage across a variety of industries.Try it out at https://www.optisigns.com/

Founded in 2016

Houston, Texas, USA

77 employees

www.optisigns.com