Responsibilities

• Own product marketing strategy: Develop and execute integrated product marketing plans aligned with business and product objectives. Plan launches and adoption campaigns for Caterpillar dealers and internal stakeholders.
• Build positioning and messaging: Translate dealer needs, product capabilities, and competitive insights into differentiated positioning, value propositions, audience-specific messaging, and clear benefit-led narratives.
• Turn technology into stories: Partner with product managers and engineers to convert roadmaps, release notes, workflows, and technical features into executive-ready stories, visuals, demonstrations, and end-user communications.
• Create high-impact content: Write and design polished marketing assets across web pages, one-pagers, presentations, email campaigns, blogs, user guides, and product launch materials.
• Develop demos and video content: Create demo narratives and scripts, and record and edit short product videos that explain capabilities and use cases simply and persuasively.
• Drive dealer insight and adoption: Gather feedback from dealers and engagement teams, identify customer challenges, and use insights to improve messaging, campaigns, onboarding, and ongoing engagement.
• Measure and optimize performance: Define and monitor meaningful KPIs, including engagement, conversion, and adoption measures. Use analytics, testing, and AI-enabled tools to improve marketing effectiveness and return on investment.
• Lead cross-functional delivery: Coordinate with product, sales, engineering, UI/UX, communications, and agency partners. Manage multiple initiatives with autonomy, sound judgment, and consistent follow-through.
• Protect brand quality: Ensure communications are clear, visually compelling, audience-appropriate, and consistent with Caterpillar brand standards.

Requirements

• Demonstrated experience in B2B product marketing, marketing communications, or go-to-market strategy for technology-based products.
• Proven ability to develop product narratives, positioning, messaging, launch plans, and adoption campaigns.
• Exceptional writing, editing, presentation, and verbal communication skills, with the ability to simplify technical concepts for executive and end-user audiences.
• Strong visual design and content-production skills, including the ability to independently create professional presentations and one-page marketing materials.
• Proficiency with PowerPoint and Microsoft 365, plus experience with creative tools such as Adobe Creative Cloud, Figma, or comparable platforms.
• Experience using marketing analytics, A/B testing, or funnel performance data to guide decisions and improve results.
• Ability to manage multiple priorities, work autonomously in an evolving environment, and influence outcomes across functions without direct authority.

Preferred

• Experience working with dealer networks, channel partners, or complex B2B customer ecosystems.
• Exposure to the heavy equipment, industrial, automotive, or adjacent sectors.
• Hands-on experience with AI-assisted content creation, marketing automation, and modern marketing technology platforms.
• Experience managing creative agencies, vendors, or external production partners.
• Experience scripting, recording, and editing product demos or short-form video content.

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*