Responsibilities

• Program Manage change management and PPL product initiatives aligned with product style marketing for PPL rollouts, platforms, and programs.
• Translate complex changes into clear, relatable messages that resonate with employees, managers, and leaders.
• Help build, manage, and launch campaigns that speak to what employees care about - their time, their growth, and their teams.
• Treat PPL programs and services like products with a value proposition, target audience, launch plan, and lifecycle.
• Help shape messaging and campaigns that answers the real employee questions: “Why should I care?” “What’s in it for me?” “How does this help me do my job?”
• Plan launches and sustainment strategies that go beyond announcements and drive real adoption. Think “always-on” campaigns that take a true product marketing perspective.
• Create Campaigns, Not Just Communications
• Help develop and project manage integrated marketing campaigns for PPL Brand, Talent Brand, and Talent initiatives.
• Partner with creative, design, digital, and video teams to bring those campaigns to life through strong visuals, storytelling, and experiences.
• Ensure campaigns feel consistent, thoughtful, and intentional - not like one off blasts. We want to drive meaningful change initiatives that don’t get lost in a sea of communications with measurable outcomes.

Requirements

• Experience in product marketing, change management, internal marketing, or transformation work, ideally in a global setting.
• A strong instinct for plain language and storytelling - you know how to cut through noise and get to what matters.
• Comfort working in ambiguity and across global teams.
• Experience partnering with creative and design teams to turn ideas into compelling campaigns.
• A point of view on what good internal marketing looks like and what doesn’t.
• A Project Management mindset – you are detailed, organized and good at keep multiple participants on track to deliver on time.