Responsibilities

• Product storytelling and external marketing copy (PDPs, campaigns, digital channels)
• Internal product education and training content
• Cross-functional product marketing support across brand, retail, and e-commerce
• Core responsibilities: Contribute insights and recommendations to support brand and business objectives
• Partner cross-functionally to align product messaging with broader business goals
• Support commerce channels with accurate and compelling product information
• Champion the customer perspective across all product storytelling and packaging
• Support the development and maintenance of product training materials for retail, customer service, and wholesale partners
• Create internal product launch communications to support cross-functional alignment
• Build onboarding and ongoing product education programs

Requirements

• 2-4 years of experience in product marketing, copywriting, brand marketing, or similar
• Bachelor’s Degree in Marketing, Communications, English, Journalism, or related field
• Travel up to 25% as needed to support business and brand initiatives

Preferred

• Relevant certifications (SEO, content marketing, etc.) a plus
• Experience in luxury, fashion, footwear, or lifestyle brands preferred
• CMS/e-commerce experience a plus