Product Marketing Associate Director at Credit Karma | Oakland, CA | $248K/yr – $261K/yr

Credit Karma

Product Marketing Associate Director

Oakland, CA (On-site)

$248K/yr – $261K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Lead product marketing strategy and cross-functional GTM execution to accelerate member growth and product adoption for Credit Karma’s consumer tech offerings.

Own GTM strategy and cross-functional execution to drive member adoption and growth.
Must-have: 10+ years of product marketing with end-to-end ownership of complex initiatives.
Standout: Large B2C tech/Fintech or subscriptions experience with cross-functional leadership.

Job Description

Responsibilities

GTM strategy: Develop marketing strategies and launch plans to drive member adoption and business growth, including but not limited to, opportunity sizing, customer research, market analysis, competitive analysis, segmentation, targeting, positioning, messaging framework, and channel strategies
Strategic growth: Drive complex growth initiatives across the portfolio - develop business cases, evaluate opportunities, analyze business performance and customer data, identify priorities, and push and execute for progress through Credit Karma teams
GTM plan and program execution: Collaborate with growth marketing, product, brand, and creative strategy teams to build and deliver on GTM plans that deliver on company goals and KPIs
Product planning: Collaborate with product and research teams to influence product strategy and roadmap development
Partnership and influence: Work with product and marketing teams to execute strategies and programs. Inspire action through data-driven insights (market research, testing plans, etc)
Customer Journeys: Build strategies for acquisition, engagement, retention, upsell/cross-sell across offerings
Leadership: Act as a thought leader within the PMM organization, modeling best-in-class product marking, shaping best practices, frameworks, and methodologies, and mentoring more junior PMMs

Requirements

10+ years of product marketing experience in consumer technology, with a track record of owning and driving complex, high-impact initiatives end-to-end
4+ years in product marketing at a large B2C tech company, Fintech and B2C subscriptions experience a plus
Deep expertise in product marketing fundamentals: segmentation, positioning, messaging, launch strategy, lifecycle strategy, and growth experimentation

Preferred

Demonstrated ability to independently define strategy in ambiguous environments and translate it into clear execution plans
Highly collaborative work style with proven success influencing cross-functional partners (product, growth, analytics, brand, creative) without direct authority
Strong strategic and analytical horsepower — able to frame the right problems, size opportunities, extract insights from data, and convert them into decisive action
A builder’s mindset: comfortable creating structure where none exists and driving clarity across teams
High ownership mentality with a bias for action; self-directed, resourceful, and accountable for outcomes
Experience balancing big-picture thinking with operational excellence
Executive presence and the ability to simplify complexity for senior leadership

Credit Karma

4.2 Glassdoor

Credit Karma is focused on championing financial progress for more than 130 million members in the U.S., Canada and U.K. While we're best known for pioneering free credit scores, our members turn to us for resources as they work toward their financial goals. This includes tools for credit and identity monitoring, credit card recommendations, shopping for loans (car, home and personal), and growing their savings* -- all for free. We’ve grown significantly through the years, adding more than 70 million members in the last five alone. We currently have more than 1,300 employees spread across offices in San Francisco, Charlotte, Los Angeles, Leeds, London and one coming soon to Oakland. Disrupting the financial industry is not an easy task. That’s why we know it’s one worth doing. Our core values of helpfulness, ownership, progress and empathy guide our work and our relationships. Championing financial progress for everyone is a big mission that requires passionate people working together to make a difference in the world. If you’re up for the task, we’d love to have you on our team. Check out our open positions: https://www.creditkarma.com/careers. *Banking services provided by MVB Bank, Inc., Member FDIC

Founded in 2007

Oakland, California, US

2K employees (231 in marketing)

www.creditkarma.com/careers

87% recommend to a friend

95% CEO approval