Product Marketing Analyst III at Parsec Education | Fresno, CA | $90K/yr – $120K/yr

Parsec Education

Product Marketing Analyst III

Fresno, CA (Unknown)

$90K/yr – $120K/yrSenior LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the GTM and lifecycle engine for a self-serve product, driving activation, retention, and conversion while translating product capabilities into educator-focused value and aligning Marketing, Product, and CS around growth.

Build and optimize onboarding, activation, and lifecycle campaigns that move users from sign-up to value.
Collaborate with Product and Engineering to remove friction, sharpen messaging, and measure activation, engagement, and expansion.

Job Description

Responsibilities

Lead go-to-market strategy and execution for self-serve and product-led customer journeys
Improve onboarding, activation, retention, and conversion experiences across the product lifecycle
Design and optimize lifecycle campaigns, nurture flows, in-app messaging, and engagement systems
Partner with Product and Engineering to identify friction points and improve user adoption
Develop clear, compelling product positioning and messaging that resonates with educators and school leaders
Translate complex product capabilities into simple, value-driven narratives
Create and maintain messaging frameworks, product storytelling, and customer-facing content
Support product launches with cross-functional GTM planning and enablement materials
Analyze user behavior, product usage, and funnel performance to identify opportunities for growth
Define and track KPIs related to activation, engagement, conversion, and expansion

Parsec Education

Our mission is to standardized industry-leading data visualization methods in education and along the way build powerful tools that will help educational agencies better understand their data and to respond accordingly. We help connect the dots and chart a plan for success for your organization. We'd love to partner with you.

Founded in 2019

Fresno, California, USA

45 employees (6 in marketing)

www.parseceducation.com