Product Marketer at Superwall | USA | $70K/yr – $160K/yr

Superwall

Product Marketer

USA (Remote)

$70K/yr – $160K/yrMid Level3+ years expContract

Posted 7 weeks ago

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Job Summary

Own the end-to-end launch engine for a PLG, multi-channel SaaS, uniting release automation, broad channel ownership, and audience-tailored messaging with product collaboration.

Release & Launch Orchestration: Build and maintain the release system and announcements to ensure every feature ships with a proper briefing.
Multi-Channel Ownership: Own email, in-app, push, social, and community touchpoints across launch cycles.

Job Description

Responsibilities

Build and own the release system — checklists, templates, and automated workflows so every feature ships with a proper announcement
Own every channel: email, in-app, push, social, Discord, blog
Write for different audiences — mobile founders, product managers, growth teams, enterprise
Prepare case studies showing how Superwall customers grow subscription revenue
Run paid campaigns tied to feature launches — own the brief and the campaign
Work directly with product and engineering — in the loop before launch, not after
Automate what can be automated

Requirements

3+ years in product marketing, developer marketing, growth marketing, GTM, or launch management at a B2B SaaS or mobile-first company
Experience with mobile apps and subscription products — you understand monetization and paywalls
Experience working in a product-led growth environment — you've measured adoption, not just reach
SaaS product marketing background — you can write for developers, product managers, growth leads, and enterprise buyers
Multi-channel: email, social, in-app, paid, community
Self-directed — you scope the work yourself, figure out what's needed, and ask when you're actually stuck
Builds automated workflows instead of repeating manual steps
Excellent written and verbal English
A portfolio of product launches you can walk through — ideally from companies that ship with intention: Linear, PostHog, Lovable, Raycast, Vercel, Supabase, Loom, or similar
You have your own mobile apps — ideally with subscriptions — or you've built content and automation workflows from scratch

Nice_to_have