Product Marketer

San Francisco, CA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own messaging and cross channel positioning for a B2B SaaS/fintech product, aligned with product and sales to drive adoption among tax professionals.

  • Responsibilities focused on positioning, sales enablement, and launch strategy
  • Requirements emphasize 3-6 years in product marketing, strong writing, cross-functional teamwork, and onsite SF work
  • Data driven approach to marketing impact with industry familiarity as a plus

Job Description

Responsibilities

  • Own product positioning and messaging across all channels
  • Create sales enablement materials, case studies, and competitive analysis
  • Partner with product to shape launch strategies for new features and entity types
  • Develop content that drives awareness and adoption among tax professionals
  • Support demand generation campaigns with targeted messaging

Requirements

  • 3-6 years of product marketing experience, ideally in B2B SaaS or fintech
  • Strong writing skills — you can make complex products feel simple
  • Experience working closely with product and sales teams
  • Familiarity with the accounting or tax industry is a strong plus
  • Data-driven approach to measuring marketing impact
  • Ability to work onsite in San Francisco
Instead logo

Instead

Instead is revolutionizing the tax industry with our AI-powered software, designed to simplify and optimize tax strategies, calculations, and filings for businesses and accountants. Our platform leverages artificial intelligence to streamline the entire tax process, making it more efficient and cost-effective for companies of all sizes.Our current focus areas include:Tax Strategy Optimization: We offer AI-powered analysis to identify potential tax savings opportunities across U.S. tax strategies. Our system automatically applies relevant strategies based on each user's unique financial situation, maximizing tax benefits.Tax Calculations (Coming Soon): Our platform will provide precise tax calculations based on taxpayer scenarios, covering 63 U.S. income tax jurisdictions. This feature aims to reduce the time required for tax return preparation from 8-24 hours to less than 10 minutes.Tax Filing (Coming Soon): We're developing a streamlined, AI-driven tax filing process that will simplify this complex task for businesses and tax professionals alike.Our vision extends beyond the U.S. market, with plans to expand our services to cover tax strategies and calculations in most countries worldwide.At Instead, we believe in making sophisticated tax management accessible and affordable. Our pricing structure starts at just $16 per month for businesses, with options tailored for sole proprietors, various business entities, and specialized needs.For accounting firms, Instead Pro offers a powerful tool to expand services and deliver greater value to clients. Our AI-driven approach enables tax professionals to focus on complex issues and client relationships while automating routine tasks.Join us in revolutionizing the tax industry. Whether you're a growing startup, an established enterprise, or a tax professional, Instead is designed to maximize your tax efficiency and fuel your financial growth. Experience the future of tax management with Instead.

Founded in 2023
San Francisco, California, USA
114 employees (7 in marketing)

Traffic Signals

Monthly Visitors
26.2K
Traffic Source Mix
Search
24.4%
Direct
66.7%
Referral
5.4%
Social
2.3%
Paid
1%

Headcount Trend

Current headcount: ~114

Marketing Team

Marketing Team Size
5 (4% of company)
Median Career Experience
36 years
Median Tenure
1.1 years

Funding

Last Raise
Corporate Round, 7 months ago