Responsibilities

• Develop and execute go-to-market strategies for product launches and feature updates, including positioning, value propositions, and messaging
• Work with a team of product leaders, sales leaders, market researchers, product marketers, competitive analysts, and creatives to inform and execute on product strategy
• Create compelling content across multiple formats (written, video, presentations) and tell customer and product stories across all marketing channels
• Enable the sales team with world-class internal and external content (demos, decks, comparisons) that demonstrates the power of our products.
• Lead cross-functional initiatives through influence and collaboration, building relationships with senior internal and external personnel

Requirements

• 3-5 years in a marketing or customer facing role with a track record of ideating and executing innovative, impactful go-to-market tactics and launching products.
• History and track record of supporting product launch materials across the marketing funnel, including enablement.
• Strong storytelling abilities with customer-centric perspective - able to simplify complex features into clear, compelling narratives
• Manage complexity well while staying adaptable to changing priorities
• Data-driven decision-making with strong analytical mindset and strategic approach
• Great project management skills including compelling written and verbal communication and strong presentation capabilities
• Owner's mindset with high personal accountability - able to work independently while knowing when to seek guidance or support
• Tangible experience using AI in the context of a marketing role

Benefits

• Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
• At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.