Product Manager- Marketing & Promotions

Responsibilities

• Define and manage the roadmap and backlog for the offer bank, personalized offer assignment, and related promotion capabilities.
• Partner with Merchandising and Marketing to establish how offers are submitted, configured, approved, funded, activated, and retired.
• Work with Data Science and data teams to incorporate propensity scores, member behavior, and other signals into offer selection.
• Define decisioning requirements, including eligibility, exclusions, prioritization, frequency limits, and rules for resolving competing offers.
• Partner with Digital and channel teams to deliver assigned offers consistently across the app, website, email, and other relevant member touchpoints.
• Collaborate with engineering and promotion system owners to ensure offers can be assigned, displayed, clipped or activated, redeemed, and tracked accurately.
• Establish testing and measurement plans to assess incremental engagement, clip and redemption rates, sales, margin, and member value.
• Monitor performance and work with business partners to improve offer relevance, operational workflows, and promotion effectiveness.
• Communicate tradeoffs, dependencies, and progress clearly across cross-functional teams.

Requirements

• BA/BS in Business, Marketing, Engineering, or a related field.
• 6+ years of experience in product management or a related field, preferably in retail, loyalty, promotions, or marketing technology.
• Experience translating business needs into product requirements, prioritizing a backlog, and delivering capabilities with agile teams.
• Understanding of offer management, promotion eligibility, audience segmentation, and personalized customer experiences.
• Strong analytical skills and experience defining KPIs, interpreting test results, and using performance data to guide product decisions.
• Ability to work effectively with data science teams and translate model outputs into practical decisioning rules; experience building models is not required.
• Strong communication skills and a track record of influencing stakeholders without direct authority.
• Experience with CDPs, promotion platforms, decision engines, or marketing technology is preferred.

Benefits

• Weekly Pay: Get paid every week so that you can manage your money on your terms.
• Daily Pay: Access your earned pay before payday, giving you more flexibility when you need it. (fee may apply.)
• Free BJ’s Memberships: Enjoy a complimentary The Club Card Membership, plus a free Supplemental Membership for someone in your household.
• Generous Paid Time Off: Take the time you need with vacation, personal, sick days, holidays, bereavement, and jury duty leave.
• Flexible and Affordable Health Benefits: Choose from three medical plans, and access optional dental, vision, Health Savings Account (HSA), and flexible spending account options to fit your lifestyle.
• 401(k) Retirement Savings Plan: Build your financial future with a company match (available to team members 18 and older).
• Employee Stock Purchase Plan: Accumulate funds through after-tax payroll deductions that can be used to purchase shares of BJ’s common stock at a 15% discount.