Product Manager III, Global Downstream Marketing EUS

Responsibilities

• Execute downstream marketing plans and initiatives for the EUS needles portfolio, supporting established products and new product introductions.
• Implement go-to-market activities, including customer segmentation, targeting, engagement, and adoption programs, in alignment with established commercial strategies.
• Partner with Sales, Clinical, and other cross-functional teams to gather customer insights and translate feedback into effective marketing materials and programs.
• Monitor portfolio performance, including revenue, utilization, market share, and margin, and analyze trends to identify opportunities for improvement.
• Develop and maintain marketing tools, promotional materials, and sales enablement resources to support commercial objectives.
• Lead development of commercialization plans for early-stage EUS product launches, managing assigned launch activities and deliverables to support market introduction and adoption.
• Coordinate launch execution activities, including early adopter engagement, customer education, field readiness, and marketing program implementation.
• Partner with field teams to identify customer needs, gather feedback, and support product adoption across targeted accounts.
• Develop evidence-based messaging, training materials, and customer-facing resources in collaboration with Clinical, Training, and Professional Education teams.
• Collaborate with Sales, Sales Operations, Supply Chain, Manufacturing, and HEMA to support launch readiness and ongoing commercial execution.

Requirements

• Bachelor’s degree
• A minimum of 3 years of professional experience, including at least 1 year of marketing experience
• Experience supporting product commercialization, product launches, or downstream marketing initiatives.
• Experience executing downstream marketing programs, including sales engagement, customer campaigns, and commercial initiatives.
• Ability to analyze business performance, interpret market data, and develop actionable recommendations.
• Ability to manage multiple projects and deliverables while working effectively in a cross-functional, matrix organization.
• Strong communication, organizational, and project management skills.
• Willingness and ability to travel up to 40%, including internationally.

Preferred

• Strong medical device product marketing experience, particularly in downstream marketing and portfolio management.
• Clinical understanding of endoscopic procedures and customer value drivers
• Experience executing new product launches and market development initiatives.
• Strong analytical skills with the ability to translate customer and market insights into marketing actions.
• Strategic thinker with a bias for action, collaboration, and execution
• Advanced degree (e.g., MBA or Master’s in a related field)