Responsibilities

• Lead the execution of patient marketing initiatives for the J&J bispecifics portfolio, translating strategy into compliant tactics from insight generation through content development, review, launch, and optimization.
• Develop patient-facing education and support materials that address key information needs, treatment expectations, and common barriers across the patient journey.
• Drive patient engagement across channels by identifying opportunities to improve content, channel effectiveness, and the overall patient experience.
• Partner closely with agency teams and cross-functional stakeholders, including Medical, Legal, Regulatory, Market Research and Analytics, Advocacy and Communications, Media Excellence, Patient Support partners, and other hematology marketing teams to deliver accurate, compliant, and patient-centered programs.
• Use patient insights, market research, and program performance data to inform recommendations and continuously optimize patient education, support resources, and engagement tactics.