
Senior Manager, Marketing – Product and Lifecycle
NVA General Practice
USA (Remote)
Fort Walton Beach, FL (On-site)
Posted 4 weeks ago
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Department: Product
Location: Northwest Florida
Work Arrangement: Onsite only. Remote and hybrid work arrangements are not available for this position.
Updated Posting Note: This position has been relisted and updated to reflect clarified role expectations, reporting structure, and onsite requirements.
What will you do?
The Product Lifecycle Manager supports the Product Department by helping product work move clearly and intentionally through idea evaluation, validation, definition, readiness, release support, and post-launch follow-up. This role reports directly to the Director of Product and works closely with Product, Engineering, UI/UX, CXP, Marketing, Operations, department directors, and executive leadership.
This position is designed for someone who can operate in ambiguity, ask the right questions, challenge assumptions constructively, and help teams move from open-ended ideas to clear, actionable decisions. The Product Lifecycle Manager must be able to understand technical tradeoffs, product priorities, customer impact, operational readiness, and business needs while communicating clearly with both technical and non-technical audiences.
This is not a traditional Product Manager, Scrum Master, Project Manager, Technical Writer, or Software Engineering role. It is a lifecycle clarity, product readiness, and cross-functional alignment role that requires strong judgment, technical fluency, direct communication, and the ability to use process as a practical guardrail rather than a rigid blocker.
How you’ll make an impact
The Product Lifecycle Manager helps TalkingParents scale product decision-making by improving clarity, readiness, documentation, and alignment across teams. This role creates value by helping teams understand what is being considered, what is in scope, what risks or dependencies exist, and what decisions are needed before work moves too far into implementation.
By serving as a liaison between department directors, Product, Engineering, customer-facing teams, operational teams, and executive leadership, this position helps reduce confusion, prevent avoidable rework, improve release readiness, and support thoughtful product decisions that align with TalkingParents’ business goals, customer needs, technical realities, and operational priorities.
Position Responsibilities
Position Requirements
Strongly Preferred Qualifications
Important Note for Applicants
General product management experience alone may not meet the expectations of this role. Candidates should be prepared to demonstrate how they have worked directly with technical teams, evaluated software product tradeoffs, supported lifecycle readiness, challenged assumptions constructively, and helped cross-functional teams move from ambiguity to clear product decisions.
Compensation Note
The posted compensation range reflects candidates who meet the full scope of this role, including the technical fluency, SaaS product lifecycle experience, and software delivery understanding outlined above. Candidates who do not meet the technical fluency expectations may still be considered if their communication, judgment, organization, ownership, and cross-functional coordination skills align with the success of the role. Compensation for those candidates would be set up to $65,000 annually.
NOTE TO APPLICANTS: Salary or wages listed on Indeed.com or TheLadders.com are not based on actual data for this job listing. The salary ranges that any third party provides with the listing on their websites are based on their own salary calculators and are not accurate for the Northwest Florida area.
*Candidate(s) who are offered a position will be required to successfully pass a pre-employment background check and drug screening.
*Applicants must be currently authorized to work in the US and not require sponsorship now or in the future.
*TalkingParents is an Equal Opportunity Employer
*No outsourcing or recruiting firms, please
Since 2011, TalkingParents has been helping legal professionals and families stay on the same page. Our court-approved service gives you one clear source of truth, making it easier to avoid the "he said, she said" and advocate for what's best for the parents and kids you work with every day.

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