Lifecycle Product Marketing & Project Manager at Pinnacle Method Consulting | USA

Lifecycle Product Marketing & Project Manager

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

Job Summary

Drive lifecycle marketing initiatives to map journeys, segment users, and automate personalized communications at scale.

Own end-to-end journey mapping and multi-channel campaigns.
Must-have: 3+ years in lifecycle marketing, product marketing, or marketing analytics.
Standout: Data-to-action ability and cross-functional collaboration.

Job Description

Responsibilities

Map and continuously refine the end-to-end customer journey, identifying key touchpoints and growth opportunities
Segment users based on behavior and demographics to enable targeted marketing strategies
Plan and execute lifecycle campaigns across various digital channels, including email, SMS, and in-app messaging
Build and optimize automated marketing workflows for personalized communication at scale
Track and analyze key performance metrics to drive engagement, retention, and conversion rates

Requirements

Minimum of 3 years of experience in lifecycle marketing, product marketing, or marketing analytics
Strong data-driven mindset with the ability to translate insights into actionable strategies
Proficiency in Google Sheets for data tracking, analysis, and reporting
Hands-on experience with marketing automation tools such as Customer.io, Braze, HubSpot, or Klaviyo
Excellent communication skills with the ability to collaborate across technical and non-technical teams

Preferred

Proven ability to map customer journeys and execute multi-channel lifecycle campaigns
Strong understanding of segmentation, personalization, and conversion optimization techniques
Experience with A/B testing and performance optimization methodologies
High attention to detail and ability to manage multiple campaigns and workflows simultaneously
Self-driven and disciplined, with the ability to work effectively in a remote environment

Benefits

Opportunity for career advancement and growth within a dynamic remote work environment
Engage in a fast-paced setting with a focus on experimentation and innovation
Collaborate with cross-functional teams, including product, engineering, and support
Chance to transform data insights into impactful marketing campaigns that enhance user experience

Pinnacle Method Consulting

Pinnacle Method Consulting stands at the summit of specialized business transformation. We've mapped the paths to operational excellence, and we guide organizations through proven methodologies that guarantee results. Our consultants are sherpas of change management, Agile implementation, and process optimization. We don't believe in one-size-fits-all—we customize our ascent strategy for each client, but the destination remains the same: the peak of your industry.

Founded in 2013

www.pinnaclemethod.com