Product GTM Lead

San Francisco, CA (Hybrid)

$175K/yr – $220K/yrSenior Level5+ years expFull time

Posted 9 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the go-to-market narrative and enablement across messaging, market insights, and cross-functional leadership to accelerate upmarket growth.

  • Develop value propositions and sales-ready materials
  • Define segments, ICPs, and competitive intel to shape strategy
  • Lead cross-functional PMM initiatives with Sales, CS, Demand Gen, and Product

Job Description

Responsibilities

  • Messaging & Positioning: Develop our unique value proposition and messaging framework for our products and translate into the formats sales needs. Create sales talk tracks, slide decks, and demo flows.
  • Customer & Market Insights: Define key market segments and Ideal Customer Profiles to help optimize marketing and sales efforts
  • Sales & Customer Success Product Enablement : Create compelling materials for Sales & CS teams that clearly communicate our value and enable them to win upmarket deals with shorter sales cycles and expand within accounts
  • Competitive Intel : Be the source of knowledge within the company for competitive intel, ongoing market shifts, and trends; leverage AI to scale yourself
  • Voice of the Customer: Be the voice of our customers and partner with Product to influence the product roadmap. Create case studies and proof points for our different audiences and their use cases
  • Strategy & Planning : Plan, implement, and manage the go-to-market strategy based on company goals, across the self-serve and sales-assisted sides of our business
  • Leadership : Build strong relationships and lead cross-functional teams across Sales, Customer Success, Demand Gen, and Product. Be their go-to PMM partner

Requirements

  • 5+ years in a product marketing, transferable marketing/product management/sales role
  • Exceptional written, verbal, and visual communicator and storyteller with keen ability to understand different audiences and distill key messages to persuade them to take action
  • Experience developing Sales & CS collateral such as pitch decks, one-pagers, demo videos, case studies, onboarding guides, talking points, objection handling
  • Big-picture thinker with strong business understanding and ability to identify opportunities to increase account acquisition, conversion, and expansion
  • Strong analytical skills to connect quantitative and qualitative insights and apply those learnings to optimize our messaging, positioning, and enablement material throughout the funnel
  • Strong project management, prioritization, and organization skills
  • A creative curiosity, collaborative ethic, hardworking enthusiasm, and ambition
  • A consistent ability to lead and collaborate seamlessly across functions with high EQ (emotional intelligence)
  • Comfort in a fast-growing startup environment

Preferred

  • Prior experience in a Sales role
  • Enterprise B2B experience

Benefits

  • Some of the nicest and smartest teammates you’ll ever work with
  • Competitive salaries
  • Comprehensive healthcare benefits
  • Exciting and motivating equity
  • Flexible PTO
  • 401k
  • Parental Leave
  • Commuter Benefits (SF office employees)
  • WFH Stipend
Scribe logo

Scribe

Creemos que todo comienza con una hoja en blanco... hagas lo que hagas #ScribeTuMejorPapel 📓📝Conoce nuestro catálogo y puntos de venta 👇linktr.ee/scribemexico

Founded in 2003
Miguel Hidalgo, Mexico City, MEX
674 employees (156 in marketing)

Traffic Signals

Monthly Visitors
10.3K
Traffic Source Mix
Search
57.3%
Direct
27.2%
Referral
7.8%
Social
6.4%
Paid
1.3%

Headcount Trend

Current headcount: ~674

Marketing Team

Marketing Team Size
144 (21% of company)
Marketing Roles Posted (Last 30 Days)
1