Product GTM Lead, Optimize

San Francisco, CA (Hybrid)

$175K/yr – $220K/yrSenior Level5+ years expFull time

Posted 2 days ago

Job Summary

Own the commercial lifecycle of Scribe Optimize from launch to sustained adoption, shape messaging and go-to-market strategy, and lead targeting and business metrics across cross-functional teams.

  • Own the commercial lifecycle from launch to adoption
  • Shape messaging, positioning, and product insights
  • Lead audience targeting with Acquisition and Demand Gen

Job Description

Responsibilities

  • Product Launches & Adoption : Be a trusted partner to the product team and own the commercial lifecycle of Scribe Optimize. This spans from launch strategy to sustained adoption growth. When new functionality ships, you quarterback the launch, including messaging, targeting, campaigns. Post launch, you identify adoption gaps, find the right levers, and build programs to move the number.
  • Messaging & Positioning: Develop the messaging and positioning for Scribe Optimize’s features and thematic launches.
  • Product Insights: Surface customer insights that shape product strategy and execution, from roadmap priorities to U/user experience.
  • Targeting Strategy & Execution : Own the audience targeting strategy. You’ll identify and expand the right buyers and users, and partner with our Acquisition and Demand Generation teams.
  • Business Ownership : Set and track the metrics that matter. You own the commercial success of everything you touch, including proactively identifying opportunities to evolve pricing and packaging as Scribe Optimize grows.

Requirements

  • You’ve done this before . 5+ years of professional experience in Product Marketing, or in a combination of Product Marketing and Product Management or Product Strategy (we care more about how you think than where you've been). You have a strong understanding of enterprise B2B sales-assisted motions, plus comfort in a fast-growing startup environment. You've worked in or alongside product, growth, or revenue operations and understand what actually moves deals.
  • You feel an extreme sense of ownership . You think about marketing the way a GM thinks about a business, always anchoring to a number and thinking about impact. You show a high degree of creativity in identifying and capitalizing on opportunities. When there's no launch on the calendar, you don't wait. You find the lever and build out the program.
  • You are a storyteller. You have a deep love of the written word and have exceptional written, verbal, and visual communication skills. You have your finger on the pulse of AI developments and cultural conversations, and you have a keen ability to understand the audience and distill key messages to persuade them to take action. You put the customers at the center of everything you do.
  • You influence across functions . You love to lead, and collaborate seamlessly across functions with high EQ (emotional intelligence). Your creative curiosity, collaborative ethic, hardworking enthusiasm, and ambition inspires others to work with you. You flourish in ambiguity and can make quick, thoughtful decisions.
  • You're strategic and analytical . You connect quantitative and qualitative insights and can build a POV that holds up in front of the exec team and can be pressure-tested in a spreadsheet. You’re comfortable getting hands-on with tools like Salesforce, Gong, Customer.io , and Mixpanel, and you apply learnings to improve our messaging, positioning, and public material throughout the funnel. Plus, you leverage AI to accelerate analysis and move from data to decision faster.

Preferred

  • Even more writing ! You have a background in writing, literature, or history. We take good writing seriously here

Benefits

  • Some of the nicest and smartest teammates you’ll ever work with
  • Competitive salaries
  • Comprehensive healthcare benefits
  • Exciting and motivating equity
  • Flexible PTO
  • 401k
  • Parental Leave
  • Commuter Benefits (SF office employees)
  • WFH Stipend
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Scribe

Creemos que todo comienza con una hoja en blanco... hagas lo que hagas #ScribeTuMejorPapel 📓📝Conoce nuestro catálogo y puntos de venta 👇linktr.ee/scribemexico

Founded in 2003
Miguel Hidalgo, Mexico City, MEX
674 employees (156 in marketing)

Salaries

Posted range

$175K/yr – $220K/yr

Taken straight from the job posting.

See all Scribe salaries

Marketing Team

Marketing Team Size
144 (21% of company)
Median Career Experience
14 years
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
10.3K
Traffic Source Mix
Search
57.3%
Direct
27.2%
Referral
7.8%
Social
6.4%
Paid
1.3%

Headcount Trend

Current headcount: ~674
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Product GTM Lead, Optimize

Scribe · San Francisco, CA · Hybrid