Sr. Growth Marketing Manager, AI Discovery
Chainguard
USA (Remote)
$140K/yr - $168K/yrIn-houseFull-timeSenior level4+ years exp.
2 hrs ago
Product Growth Marketing Lead
New York City, NY (Hybrid)
$103K/yr – $130K/yrSenior Level5+ years expFull time
Posted 2 months ago
Job Summary
Own and drive multi-channel product marketing and growth campaigns to acquire members and deepen relationships, collaborating cross-functionally from concept to execution, using data-driven insights to optimize paid, earned, and owned channels and guide product-market fit.
- Own end-to-end integrated campaigns from ideation to execution
- Align cross-functional teams across product, partnerships, and marketing
- Leverage data-driven insights to optimize audience opportunities and channels
Job Description
Responsibilities
- Plan and lead innovative product and growth marketing campaigns that support membership acquisition as well as deepen member relationships with UNFCU through our solutions.
- Collaborate cross-functionally throughout campaign planning from concept through execution of tactics, ensuring all stakeholders are aligned with objectives.
- Leverage data-driven insights to identify audience opportunities, optimize paid, earned, and owned channels, and execute campaigns that drive conversions and measurable growth.
- Create comprehensive marketing campaigns that translate new products, features, and interest rate pricing into benefit-driven market positioning in collaboration with product managers and other stakeholders.
- Infuse new membership acquisition and product growth opportunities into marketing initiatives to achieve organizational goals for growth.
- Drive the development and delivery of comprehensive integrated marketing campaigns that effectively deepen relationships with members and target prospective members through paid and owned channels.
- Collaborate with product and UN Affairs & Partnerships teams to ensure appropriate product-market fit when expanding into new organizations to ensure product marketing is positioned to drive conversion and achieve growth goals.
- Design and implement marketing strategies that guide members through the sales funnel, from awareness to conversion and retention.
Requirements
- Bachelor’s degree in marketing or related field
- 5+ years of experience in marketing financial products or services to consumers
- Experience developing and leading multi-channel and multi-product marketing campaigns across paid and owned media
Preferred
- Prior experience in a bank or credit union environment preferred
- Experience using work management tools such as Asana is a plus
- Experience using digital ad platforms (i.e. The Trade Desk, Google Display) with exposure to lookalike audience modeling as well as demographic, geographic and interest-based audience selection attributes is preferred
- Experience with Salesforce Marketing Cloud preferred
UNFCU
The United Nations Federal Credit Union (UNFCU), founded in 1947, is a member-owned, not-for-profit cooperative that offers a range of banking, investment and insurance products and services to the global UN community. We have more than 200,000 members in over 200 countries, assets in excess of USD $8B, and more than 700 employees. UNFCU is committed to social responsibility and we support causes worldwide. Headquartered in Long Island City - Queens, and with branches in New York City and offices in Washington, D.C. and McLean, VA, UNFCU also has representative offices in Geneva, Switzerland; Vienna, Austria; Nairobi, Kenya, Rome, Italy and Entebbe, Uganda. For more information, visit www.unfcu.org.As an employer, our benefits are second to none, and include comprehensive medical, dental and vision; 401k with dollar for dollar matching contributions and immediate vesting; a generous defined benefit cash balance plan; tuition reimbursement; volunteer time off; company paid life & disability coverage; flexible spending accounts; and maternity/paternity leave to name a few!We are committed to embedding diversity in all areas of our business. We promote an environment of equity and inclusion where we embrace and leverage our differences to drive organizational success. Our staff is representative of the global membership we serve.Because of this diversity, we can understand, communicate, empathize, and connect with each and every member. Our employees, and the exceptional service they provide, are our core strength as we provide peace of mind to our members. UNFCU has a dedicated Diversity, Equity, Inclusion and Belonging (DEIB) Council and several business resource groups (BRGs) comprised of staff volunteers. Each BRG hosts educational events and activities to empower their members and allies. The BRGs also identify and implement measurable best practices that further embed DEI in UNFCU’s corporate culture. An Equal Opportunity & Affirmative Action Employer
Salaries
Posted range
$103K/yr – $130K/yr
Taken straight from the job posting.
The middle of this range ($117K) is 7% below the median base salary for Growth Marketing Lead roles in the United States ($125K).
Growth Marketing Lead median pay in the United States
Most pay falls between $88K and $160K. Based on 41 salaries.
Marketing Team
Marketing Team Size
16 (3% of company)
Median Career Experience
13 years
Median Tenure
4.1 years
Traffic Signals
Monthly Visitors
602.3K
Traffic Source Mix
Search
40.5%
Direct
52.4%
Referral
5.2%
Social
1.3%
Paid
0.5%
Headcount Trend
Current headcount: ~570
Links
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