Product Growth Manager - Soft Surface at All Surfaces Inc. | Bridgeport, WV

All Surfaces Inc.

Product Growth Manager - Soft Surface

Bridgeport, WV (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive lifecycle marketing and GTM readiness for product lines, coordinating cross‑functional launches and enablement to maximize adoption and revenue.

Own lifecycle strategy across introduction to optimization and ensure market-fit signals drive updates.
Must-have: 5–8+ years in product marketing, commercialization, or sales enablement.
Standout: Cross‑functional launch coordination with Marketing, Sales, and Product, plus data‑driven demand insights.

Job Description

Responsibilities

Build sales playbooks, objection handling, demo kits, and competitive positioning.
Deliver live/virtual training and certify reps on key lines and launches.
Drive end‑to‑end lifecycle strategy by defining and executing growth plans across introduction, maturation, and optimization phases, ensuring the product consistently meets customer needs and market opportunities.
Analyze product performance and user feedback to identify lifecycle improvement opportunities, prioritize enhancements, and guide cross‑functional teams in delivering updates that increase adoption, retention, and long‑term value.
Own GTM readiness for assigned lines: messaging, collateral, pricing inputs, channel strategy.
Coordinate with Marketing for launch campaigns; ensure Sales readiness (content + training).
Co-sell with territory and business development teams; create customer-specific product placement strategies.
Identify add-to-line opportunities; validate with customers, work with product operations and commercialization to bring the product to life.
Capture and synthesize customer feedback, lost deal reasons, and competitive signals.
Translate insights to Product Design and Sourcing for roadmap and pricing decisions.

All Surfaces Inc.

All Surfaces is one of the leading flooring and sundries distribution companies in the United States. Our local brands have been part of their communities for decades and in some cases a better part of a century. Our customers have come to trust and depend on our experience and expertise. We are a house of brands, which means we’re committed to continuing the tradition of best practices of our local brands and their teams being part of their communities. We believe All Surfaces is a powerful coalition of all our DNA, our people, our experience and relationships with customers and suppliers alike.When you become a part of All Surfaces, you're not just joining a company, but rather, a community. It's a team where leaders are abundant and experts in their respective fields come together to create something extraordinary. The culture here is built on teamwork and respect, fostering an environment where everyone feels valued and supported. With over 50 locations spread across 16 states, there are ample opportunities for growth and development within our organization. Whether it's in distribution or corporate functions, we have various roles that cater to different skill sets and interests.

Founded in 2023

Minneapolis, Minnesota, USA

105 employees (5 in marketing)

www.allsurfaces.com